So I’ve been reviewing the social commerce landscape for the last month – customer reviews, deal feeds, shopping widgets, social shopping…  But there is one social commerce application I’ve yet to cover, and it’s is perhaps the biggest, the private shopping club – with the fabulously successful Vente-Privée as the poster child. Currently valued at …

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I’m enjoying Woot, the popular Group Buy social commerce store – with a bit of attitude.  Woot sells one just product a day at a deep discount – and lets shoppers discuss that item.  It started out as an employee-store / market-testing store for an electronics distributor, but grew into the deal-a-day Group Buy store …

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Nice video introduction to social shopping from Fluid, promoting their slick “Fluid Social” social shopping (aka co-browsing) tool that works with Facebook Connect and does what Fluid are calling “Friend-Based Merchandising” (TM).  As used by JanSport, Vans and Lucky Brand Jeans. [kml_flashembed publishmethod=”static” fversion=”8.0.0″ movie=”http://www.fluid.com/demos/v5/fluidSocial_demo.swf” width=”500″ height=”375″ targetclass=”flashmovie”] [/kml_flashembed]

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Nice new Groupon (group coupon) app from Adidas at FreeStripes. Simpler than Dell’s Swarm Groupon/Group Buy app and all the better for it. Share your coupon with 5 people and get a free pair of sneakers. (Click to enlarge).

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Article (archived below) from Wall Street Journal about social shopping tools that use Facebook Connect to allow shoppers to shop together online. Mentions TurnTo and Fluid’s Fluid Social as two services providers helping brands off social shopping experiences via Facebook Connect.  Sees such social shopping tools as natural progression of publishing customers reviews. JUNE 2, …

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Another recent article in the Financial Times on social commerce (archived below for reference), talking about the rise Facebook storefronts and twitter deal feeds.  The article reports that Alvenda will be launching 20 more Facebook storefronts in the next couple of months. With the announcement that PayPal is launching it’s own API next month called …

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Pierre Raiman over at the Sherpad social commerce blog has posted an article on Vuitton’s choice of Facebook for streaming it’s fashion show – resulting in a big bump in sign ups to Vuitton’s art of travel Facebook page (run as a ‘Flog’ – Facebook blog). It’s good to see luxury brands, previously laggards in …

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Interesting article (archived below) from AdAge on the ongoing evolution of Facebook from social networking platform to social commerce platform. Right now, if brands want to sell on Facebook, they can create a shopping widget, set up a Facebook storefront or add to Facebook’s gift store that takes Facebook Credits (PayPal for Facebook).  But Alvenda, …

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Google Wave, incase you’ve been on another planet, is the next generation email service from Google – a new personal communication and collaboration tool that fuses email, instant messaging and multimedia content into conversation threads called “waves”. With Wave, Google is not only attempting to do nothing less than restructure the Web around conversation threads, …

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You may have seen Gary Haye’s live “Social Media Count” widget (below) that counts posts, blogs, uploads made since you access a page.  Really makes social media come aLive… Might not a Social Commerce version of this – a live “Social Commerce Count” – be a useful tool for helping prospects/clients understand social commerce?  A …

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So, according to the recent Forrester report by Jeremiah Owyang on the Future of the Social Web, the future of the social web is in fact social commerce.  What I found interesting about this research is the idea that social commerce will be as much about innovation as it is about shopping. Forrester break up the …

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Douglas MacMillan over at BusinessWeek asks the question “Does social media sway online shopping?”  and used a recent MyYearbook survey of 45K users to answer the question. The results – 17% of respondents said they had posted information about something they wanted to buy as a status message or on their profile page so they …

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