Social Commerce

Top 10 Social Media Myths

At the recent LIFT social commerce conference in Georgia, Eric T. Bradlow, co-director of the University of Pennsylvania’s Wharton Interactive Media Initiative, presented top ten …

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Social Commerce

Advertisers Move in on Social Commerce

I’ve been thinking about Atrinsic (the digital advertising and marketing services provider) and its recent purchase of Shopit, the social commerce company that lets buyers …

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Social Commerce

Barratts Shoes Embraces Social Commerce

Leading UK high street shoe retailer Barratts is rolling out social commerce functionality across it’s six websites (Barratts.co.uk, Pricelessshoes.co.uk, minibarratts.co.uk, petitfeet.co.uk, bigshoeboutique.co.uk and discountshoestore.co.uk). Online …

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Social Commerce

New Facebook Storefront Service from Nimbit

More evidence that Facebook is transforming itself into a social commerce platform.  Nimbit, specialists in direct-to-fan music marketing has just launched MyStore storefront for Facebook. …

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Social Commerce

Is Social Media worth it? 10 Social Media KPIs

How do you measure social media? Well, we’re a big fan of ROI, measuring social media by it’s impact on your P&L - costs cut …

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Social Commerce

Social Media Metrics / If You Can't Measure the Impact, Don't Measure It

Interesting post by Jim Sterne over at NetImperative on measuring social media. In a nutshell, Jim proposes 5 practical ways to measure social media… Reach …

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Social Commerce

Top 10 Social Media Checklist for Online Retailers

Useful presentation (that appears to have been “liberated’ and posted to Scribd) on practical and proven solutions for online retailers to get value (awareness, reputation, traffic or …

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Social Commerce

Mjedi / Facebook Shopping Advice & Sale Alerts

Mjedi, a Seattle based social commerce startup has been picked as a finalist at the CTIA Fund Fest this week. Interesting app, you SMS the barcode …

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Social Commerce

Twangü / GroupBuy App on Facebook

Twangü, derived from the Chinese word “tuangou” for team buying, is a GroupBuy social commerce app on Facebook that allows people to shop as a …

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Social Commerce

Second Porch / Social Commerce Opportunity for Travel Sector?

Interesting social commerce app on Facebook called “Second Porch” that does vacation rentals - lets you find people in your extended social network to rent …

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