Social Commerce

Viral Facebook Stores / Newsfeed Stores in Facebook

Interesting article (archived below) from AdAge on the ongoing evolution of Facebook from social networking platform to social commerce platform. Right now, if brands want …

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Social Commerce

Review Waves / A Killer Social Commerce App on Google Wave?

Google Wave, incase you’ve been on another planet, is the next generation email service from Google - a new personal communication and collaboration tool that …

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Social Commerce

Social Commerce Live Stats?

You may have seen Gary Haye’s live “Social Media Count” widget (below) that counts posts, blogs, uploads made since you access a page.  Really makes …

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Social Commerce

Forrester on the Future of the Social Web

So, according to the recent Forrester report by Jeremiah Owyang on the Future of the Social Web, the future of the social web is in fact …

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Social Commerce

BusinessWeek on Social Commerce

Douglas MacMillan over at BusinessWeek asks the question “Does social media sway online shopping?”  and used a recent MyYearbook survey of 45K users to answer …

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Social Commerce

How to Get Customers to Review

So customer reviews shift stock - that much we know.  But how do you get customers to do reviews?  As a market researcher, I know …

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Social Commerce

Top 10 Social Media Tools for Retail

Another day, another top 10 list, but this one is really useful, so I’ve summarized and annotated.  A thoughtful top 10 list of top social …

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Social Commerce

Views You Can Use: FT article on Social Commerce

The Financial Times ran an interesting article on social commerce recently (archived below for reference). Top takeouts; Value of social commerce (qua user reviews) is …

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Social Commerce

Top Social Commerce Survey Findings (Ripple6)

Top line findings from a social commerce survey of 1,000 frequent US online shoppers in August 2009 by the e-tailing group and Ripple6, a provider …

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Social Commerce

Top 10 Social Media Myths

At the recent LIFT social commerce conference in Georgia, Eric T. Bradlow, co-director of the University of Pennsylvania’s Wharton Interactive Media Initiative, presented top ten …

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Social Commerce

Advertisers Move in on Social Commerce

I’ve been thinking about Atrinsic (the digital advertising and marketing services provider) and its recent purchase of Shopit, the social commerce company that lets buyers …

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