Vignette (recently acquired by Open Text) has published a useful review of social media tools for organisations, which we’ve summarised in another post. In the report, Vignette included their own employee guidelines for social media guidelines, which are clear, practical and commendable. So if you’re thinking of developing your own employee guidelines for social media – …

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Vignette (recently acquired by Open Text) has published a useful review of social media, entitled “Social Media in the Enterprise: A Step-by-Step Roadmap for Success”. Here are our top takeouts and top facts for you delight and delectation… Top Takeouts Social media is defined as content that is generated by users, versus content that has been created …

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Every year, since 1985, Deloitte publishes an Annual Holiday Survey gauging the expectations of 10,000 US consumers about the year-end holidays, the economic climate and related spending and purchase patterns.  This year, in 2009, some interesting findings related to social commerce. Top takeout: Social shopping is on the rise, and retailers are right to focus …

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What do you get if you mix the ideas of Biz Stone, Reid Hoffman and Stephen Fry on the future of social media? The answer can be downloaded below or viewed here – the Founders and Chief Executives of Twitter and LinkedIn and the UK’s first Twillionaire discuss the phenomenon of social media and its …

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Google has just launched a pre-beta version of Google Social Search that finds ratings, reviews and comments from people you personally know – specifically from people in your public social circle (respect, Google, social circle is a far better term than social graph/network).  It’s not linked up to stores yet, but you can see where this …

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“It’s about how you respond to them, not what you tell them” Gary Vaynerchuk, Winelibrary.com Best social media marketing advice… ever. From Gary Vaynerchuk, the guy behind Winelibrary.com and author of Crush it, who used social media to take his business from $4 million to $50 million. See the CNN interview here.  

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Socialnomics author Erik Qualman, and Global Vice President of Online Marketing for my ex-employer EF, has produced a new video (to accompany the [brilliantly] bombastic social media revolution video (also archived at foot of the post)), called “Social Media ROI”. Great video for people who like us who like their numbers served up with currency signs. What’s …

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Interesting post by Jordan Julien urging brands not to try running before they can walk when trying to monetize social media. The basic idea is that you need “social equity” (awareness, reputation, and engagement) to do social commerce. Julien suggests that brands should first run social media marketing campaigns to build awareness and reputation (by offering something on the …

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This is going to be big, Google’s new YouTube Direct service. Designed for Citizen Reporting, but will allow brands and retailers to run and curate their own YouTube style gallery of reviews, user-generated ads, guides, stories and testimonials on their own websites.  Best news – it’s open source.  Web agencies at the ready…

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Continuing our review of social commerce resources on the Web, a presentation below from Ripple6, the social media software company with a community spin on social commerce, entitled “Turning Their Friends into Your Salesforce: Going Beyond Recommendations into Social Commerce” Top Takeouts Customer reviews are great, but customer reviews from people you know are better; …

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Yesterday, Retail Week ran an interesting panel-based webinar on Social Commerce, hosted by Joanna Perry, Retail Week’s Acting Features Editor. The star of the show was Joanna Robb, Multi Channel Development Manager, at B&Q (UK DIY chain), who kept bringing the conversation back to “…and how much money is it going to make us?”  ATG’s EMEA marketing director, Mireia …

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Social Commerce is a buzzword and it’s hot lexical real estate, evoking a fusion of two big digital trends of “social media” and “e-commerce”. As a result, social commerce means different things to different people (see list below), and it’s been the target of a number definitional land-grabs by businesses seeking to define the term …

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