Leading advertising trade magazine, Adage, has just published an article on social commerce – focusing on Facebook e-commerce.  Forget e-commerce, f-commerce is here. The article is archived below, but here are our top takeouts; The jury is still out on whether social media can drive sales – but  one thing is clear: Sales are starting to …

Any lingering doubts as to whether the future of Facebook for brands is e-commerce can be put to rest.  P&G have just trialled a Facebook store for their new Pampers Cruisers line of diapers – selling out of 1000 packs @ $9.99 in under an hour. Product seeding is one of the most popular and …

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Sometimes the simplest social commerce solutions are the best.  In social commerce, simple means simply adding customer testimonials and content to a website to make it more compelling and persuasive (adding customer content adds “source credibility” to communication). HSBC’s online bank, First Direct, is doing this – in realtime – harnessing the power of the …

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In case you missed it, here’s the BBC documentary on network science – Six Degrees of Separation – with a replication of Milgram’s small world experiment.  Nice summary of the ‘Human Web’ that connects everybody to everybody by six conversations; the mathematical rationale behind social commerce.  Bottom line: social networks + e-commerce = global potential.

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With customer-get-customer powered Private Sale Event sites like Gilt and Vente-Privee becoming ever more popular social commerce solutions, it’s of note that the enterprise edition of Magento e-commerce platform offers Private Sale Event functionality out of the box (Portero run this software). Here’s Alexander Ringsdorff of Visions (Magento e-commerce solutions) with a useful walkthrough of the Magento Private Sales Event module …

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Interesting presentation on social commerce from Matt Moog of reviews site Viewpoints and of “triple bottom line of social commerce” fame (the triple bottom line being 1) Sales and Traffic, 2) Actionable Customer Insight, 3) Customer Loyalty and Advocacy). Matt argues that four web trends (dominance of search, growth of social web, influence of [e-]commerce and the disruption …

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Here’s the latest report (holiday season 2009) by Resource Interactive on how brands are deploying social commerce (and other innovative e-commerce solutions) in the real world. The report covers American Eagle, Anthropologie, Charlotte Russe, Gap, Net-a-Porter, Zappos, Apple, Amazon, Macy’s, Nordstrom,  JCPenney, Sears, Walmart, Sephora, and Wisteria. Technologies covered include Facebook Connect, Facebook apps, Social networking invitations with various incentives, Sharing buttons anywhere …

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Social Commerce solution provider DecisionStep has published a new white paper: The Case for Real-Time Social Shopping, that reports survey results supporting the case for deploying real-time social shopping solutions. Top Takeouts Consumers trust friends, family members and peers more than advertising, expert reviews and bloggers; Consumers rely on advice from family and friends more as …

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Useful post over at Bazaarvoice by Meghan Meehan, summarizing Nationwide Insurance‘s 4 point strategy for getting management buy-in for deploying social commerce (associated webinar).  If a 4-point strategy sounds like too much, focus on one key point (point 3) say Nationwide; Demonstrate business value by linking social commerce to clear business objectives. Reinforce importance of participating in …

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At Syzygy*, we’ve been working hard putting together a new white paper on Social Commerce.  It will be available in English and German from Syzygy’s Facebook store – here. UPDATE download the white paper for free here. Entitled ‘Social Commerce: Monetizing Social Media‘, the whitepaper provides a strategic blueprint for deploying social commerce (summary below).  The …

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Walmart Beauty has added a Ratings tab to its Facebook Page to showcase 5 star user ratings.  Smart.  We think we’ll soon be seeing a lot more of these Ratings tabs, along with Shop tabs on Facebook. click image to enlarge

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As ClickZ start a new column on social commerce, e-commerce software giant ATG have started their own series of social commerce articles.  The first (archived below), by Bill Zujewski, answers the familiar question – what is social commerce?  ATG’s answer: “Social Commerce is about customers having the means to interact with one another in order …

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