Consumer Psychology for a Digital Age

Private Shopping Clubs – Critical Success Factors

From a revenue-generating perspective, Private Shopping Clubs (also known as sample/flash sale (event) sites) are the big success story in social commerce right now (Vente-Privée $1bn+, Gilt $400M+). Marc Osofsky, ex-McKinsey VP

Speed Summary – ClickZ Column on Social Commerce (Feb/March 2010)

Two months ago ClickZ launched a new social commerce column with none other than social commerce expert Sam Decker (CMO of ratings and reviews software company Bazaarvoice) as columnist. Five articles

The Rise of Social Commerce Aggregators

The Attack of the Groupon Clones I and II and The Return of The Private Sale are creating a new niche in social commerce market – sites that aggregate local

Apple to Roll Out Facebook Connect

Techcrunch is reporting that Apple is to integrate Facebook Connect with iTunes (article archived below).  Facebook Connect is the portable social graph tool from Facebook that enables easy login, ‘friendsourcing’ of advice

'Mainichi Tokubai' Social Commerce Japanese-Style: New Opportunity for Brands?

Interesting article in The Times (archived below) talking about a fast-growing social commerce trend in Japan – Mainichi Tokubai (‘Everyday Deal’) – location-based supermarket deal directories, with content crowdsourced by

The China Syndrome: Apple Opens (Second) Store on Facebook

Whilst Easter Apple-talk is focused on the iPad launch (US) tomorrow, Apple has just launched its f-commerce (Facebook e-commerce) store on Facebook (screenshot below) – selling apps for the iPad,

Threadless is 10: Learnings from an Innovative Social Commerce Business Model

If you were to invest $100,000 of your own hard earned cash in a social commerce site or technology, where would you invest? Sure, private sale clubs and group buy

Dell – The Future of E-tailing is Social Commerce

Today, Dell outlined the future of it’s e-tail strategy – social commerce.  In an interview with New Media Age (subscription wall, but archived below) Manish Mehta, global VP of online

Tuangou, Hot Social Commerce Trend from China: GroupBuy + FlashMob = Fun

It works like this.  You want to buy something from a local store – a car, a luxury fashion item, gadget or gizmo.  So you tap your social and local

Sony £1M Deal Feed on Twitter – 5 Insights & Lessons

It’s interesting and mildly ironic that the biggest buzz coming out of the recent ‘Social Media for Brand Building‘ conference hosted in London is Sony’s acknowledgement that it has netted

Social Commerce Software Price Guide…

So what’s the cost of deploying social commerce? Wondrous Forrester report out by Sucharita Mulpuru, listing 17 social commerce tools, how they are being used and, critically, what they cost.  ATG

Social Shopping Test: +15% sales +50% average order value

DecisionStep, purveyors of fine social shopping toolbars to brands such as Mattel as Charlotte Russe have just released ROI data for their ShopTogether toolbar. Working with German cosmetics brand, Hautbalance Naturkosmetik,