Another speed summary from the Austin 2010 Social Commerce Summit – Dimitri Siegel, Executive Director of Marketing for fashion apparel retailer Urban Outfitters, sharing the company’s 12 rules for doing social marketing. The Big Idea: Social Marketing is About Building Personal Relationships 1. Hang out with the Cool Kids: Social media allows Urban Outfitters marketing team …

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Here’s a speed summary of Google’s presentation this week at the 2010 Social Commerce Summit this week by Director of Product Management, Sameer Samat, who used the occasion to announce the launch a new Google Product Reviews Program (integrating customer reviews into search results and AdWords campaigns). The Big Idea: Successful social commerce means a) thinking cross-channel …

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The Austin 2010 Social Commerce summit hosted by Bazaarvoice kicked off this week with an inspiring double act from Bazaarvoice CMO Sam Decker and Dennis Maloney, VP Multimedia Marketing at Domino’s Pizzas (after a little Bazaarvoice chest thumping from CEO Brett Hurt (five years old, 800 clients, 550 employees, 100,000,000,000 review-based impressions served…)). Entitled From Participation …

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Here’s our speed summary with top 10 takeouts and quotes from the digital media thought-leader Douglas Rushkoff talking today at the Social Commerce Summit in Austin hosted by Bazaarvoice. In a talk entitled “Get Back in the Box” (also the title of his book championing innovation ‘from the inside out’), Rushkoff made the case for ditching social media as a …

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Social commerce solution provider Bazaarvoice, a specialist in Customer Ratings & Reviews will begin piping its ratings and reviews data into My Buzzmetrics, the popular social media monitoring dashboard from audience measurement company Nielsen (press release). The combination of structured word of mouth from customer ratings and reviews with freestyle word of mouth found in social media should …

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Leading online travel agent Travelocity (owned by Sabre Holdings) has started selling car hire bookings via a wall app in Facebook through its HolidayAutos brand in Germany. The wall app (in German) appears functional (but somewhat worryingly the address bar refers to ‘test’…) With travel being an eminently social event, it was fairly inevitable that the travel …

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It’s a week or so late for April Fools, but social commerce hype around group-buy and private-sale sites has spawned several parody sites… At group-buy site nopuorg.com (groupon spelt backwards) you can get 75% off unlimited trampolining, 79% off Finger and Things spa treatments, and half price dating venues.  The deals are syndicated directly to …

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In the last week or so, Domino’s Pizza, Google and Group-Buy start-up SyncFu have all launched social commerce widgets to help people “friendcast” deals and sell to their online social circles. Of course e-commerce widgets are not new; popular in 2007, Amazon has long been successfully offering widgets for customers to sell to their friends …

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New social commerce aggregator Yipit is now aggregating 176 daily deals from 66 US group-deal sites and has just received $250K seed funding, reports TechCrunch. As we’ve mentioned, Yipit is one of a new breed of social commerce sites, aggregating deals into custom personalized deal feeds; LocalOfferLounge, DailyFlock, and 8Coupons offer similar services. In Germany, DealMob is doing the same thing, aggregating social …

A new research paper on the commercial value of social commerce entitled “Deriving Value from Social Commerce Networks” has been published in AMA’s Journal of Marketing Research (abstract below and link to full paper here). Meanwhile, the quarterly journal Electronic Markets –  The International Journal on Networked Business, has posted a CfP (call for papers) for a special journal section …

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From a revenue-generating perspective, Private Shopping Clubs (also known as sample/flash sale (event) sites) are the big success story in social commerce right now (Vente-Privée $1bn+, Gilt $400M+). Marc Osofsky, ex-McKinsey VP of marketing for e-commerce specialists Optaros has posted a useful review of these member-only shopping clubs where members get access to exclusive online sale events, identifying what makes …

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Two months ago ClickZ launched a new social commerce column with none other than social commerce expert Sam Decker (CMO of ratings and reviews software company Bazaarvoice) as columnist. Five articles later, here’s a speed summary of practical social commerce tips and wisdom shared on the column so far… Insight rich and results-focused, it’s the next-best …

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