Consumer Psychology for a Digital Age

PowerReviews 2010 Social Shopping Study | Top Line Results

PowerReviews, the customer ratings and reviews technology provider, has just published  findings from Part 1 its 2010 social shopping survey conducted with the e-tailing group of 1,000 US consumers (50%

Swipely: More Than Ad Platform for Retail Exhibitionists?

Swipely, a new social shopping site, Blippy-clone and Twitter derivative for sharing shopping news has just announced a further $7.5m round of funding from investors, before even coming out of private-beta.

Six Steps to Social Commerce Heaven (Video): Insights & Best Practices from UK

Online UK magazine, Internet Retailing, with ratings and reviews technology provider Bazaarvoice, have posted six video clips (embedded below) outlining a six step approach to deploying social commerce with insights

Brands @ Social Commerce / Diesel: Facebook in the Fitting Room

Last month Google highlighted what it believes to be a big emerging trend : O2S (online-to-store) -shoppers researching online and buying in store (Google emphasized the need for integrated retail –

DealRadar: Ready to Take Social Commerce Aggregators to the Next Level?

Group-Buy deal aggregator, LocalOfferLounge has rebranded as DealRadar, offering local social commerce deal feeds (email, Twitter, Facebook or RSS) that are consolidated from the myriad of group-buy sites appearing across the web.

Starbucks f-commerce + m-commerce = New Gold Standard

Starbucks is the latest brand to open up an f-commerce store (Facebook e-commerce), and it’s slick; offering perhaps the best online purchasing experience on Facebook to date, and with a mobile

RowNine – Personalized Event Shopping

Any adept of event shopping (Vente-Privée, Gilt, Groupon) will know that ‘social shopping spam’ is a becoming a real pain.  Inboxes are getting bunged up with a barrage of random

f-commerce Unleashed: Microsoft, Pandora & Yelp Show the Open Graph Way

Barely a week since launch, 50,000+ sites are already using Facebook’s new ‘Open Graph’ social plugins to offer visitors social features they are accustomed to in Facebook; the social plugin for the already

Levi's Social Shopping: The Shape of sCRM Things To Come

Useful post over at Web-Strategist by Jeremiah Owyang offering a walk-through of Levi’s deployment of Facebook social plugins to enable social shopping and benefit from word of mouth marketing on their e-commerce site

How Brands & Retailers Can Profit from the Social Commerce Group-Buy Trend

As investors pour millions into social commerce sites of the Group-Buy persuasion, should brands and retailers be looking to add Group-Buy functionality to their sites? If investment activity is an

Facebook Fan Arbitrage – Buy for $0.15c, Sell for $3.60

Q: How much is a Facebook fan, er ‘liker’ worth?  A: $3.60. New data shared by Vitrue, the Facebook marketing/sCRM agency with some very big clients (Apple, AT&T, Best Buy, Ford Motors, Kelloggs and P&G) has

The future of f-commerce; Levi’s, P&G & Bejeweled lead the way

Whilst many brands have still to digest the difficult-to-underestimate implications of new Facebook initiatives announced last week at f8 (widely seen as Facebook’s Google Moment, amounting to nothing less to an audacious bid to