Online UK magazine, Internet Retailing, with ratings and reviews technology provider Bazaarvoice, have posted six video clips (embedded below) outlining a six step approach to deploying social commerce with insights from UK retailers using social commerce – M&S, QVC, eSpares and AppliancesOnline (DRL). Structured loosely around ‘The First 90 Days”, the video clips are taken …

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Last month Google highlighted what it believes to be a big emerging trend : O2S (online-to-store) -shoppers researching online and buying in store (Google emphasized the need for integrated retail – online and traditional retail working together). The use of Google Maps as a search engine and the success of RedLaser, the popular mobile barcode reader app …

Group-Buy deal aggregator, LocalOfferLounge has rebranded as DealRadar, offering local social commerce deal feeds (email, Twitter, Facebook or RSS) that are consolidated from the myriad of group-buy sites appearing across the web. Operating in US, Canada and UK, DealRadar is the first transatlantic social commerce aggregator (opportunity to work with airport retailers?), running on the if-you-can’t-beat-’em-aggregate-’em ticket, and …

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Starbucks is the latest brand to open up an f-commerce store (Facebook e-commerce), and it’s slick; offering perhaps the best online purchasing experience on Facebook to date, and with a mobile commerce dimension. Fully integrated into Facebook (not merely a storefront), users can reload their (virtual) Starbucks mobile card with a payment card in order to …

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Any adept of event shopping (Vente-Privée, Gilt, Groupon) will know that ‘social shopping spam’ is a becoming a real pain.  Inboxes are getting bunged up with a barrage of random and impersonal deal notifications with little relevance. Enter RowNine, a new site from ex-Yahoo execs Lawrence Kosick and Ned Taylor, a private member-get-member flash sales club that …

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Barely a week since launch, 50,000+ sites are already using Facebook’s new ‘Open Graph’ social plugins to offer visitors social features they are accustomed to in Facebook; the social plugin for the already ubiquitous Like button alone generated 1,000,000,000 impressions within 24 hours of debuting, and it may be set to play an important role in the evolution of Web 3.0 – …

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Useful post over at Web-Strategist by Jeremiah Owyang offering a walk-through of Levi’s deployment of Facebook social plugins to enable social shopping and benefit from word of mouth marketing on their e-commerce site – at minimum cost. The post comes on the back of an earlier post in which Jeremiah summarized the Facebook’s bid to become the social …

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As investors pour millions into social commerce sites of the Group-Buy persuasion, should brands and retailers be looking to add Group-Buy functionality to their sites? If investment activity is an indication of market opportunity, then adding Group-Buy features to e-commerce sites – a la Dell Swarm – is a no-brainer.  18-month-old-and-already-profitable startup Groupon has just …

Q: How much is a Facebook fan, er ‘liker’ worth?  A: $3.60. New data shared by Vitrue, the Facebook marketing/sCRM agency with some very big clients (Apple, AT&T, Best Buy, Ford Motors, Kelloggs and P&G) has calculated that the media value generated by the average Facebook fan is $3.60/year (if you post to your wall 2x per day, based on impressions …

Whilst many brands have still to digest the difficult-to-underestimate implications of new Facebook initiatives announced last week at f8 (widely seen as Facebook’s Google Moment, amounting to nothing less to an audacious bid to takeover the Web by becoming the social glue that binds the web together by rolling out Facebook social plumbing across the entire Web (through social plugins, portable social …

Here’s a speed summary of Mitch Joel’s (Six Pixels of Separation, Twist Image) talk at this week’s Social Commerce Summit, with advice on how to adapt your digital marketing strategy for today’s social-powered web. 1. We need to reboot digital marketing, Control-Alt-Delete it, and build new digital platforms with social features that allow us to …

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OpenSky, the new brands-to-bloggers social commerce network headed up by John Caplan (former chief exective Ford Models, CMO About.com) and Ted Rubin (former ELF CMO) has raised an additional $6m funding, taking total funding to $11m. OpenSky, soft-launched earlier this year with an all-star board of directors (Scott Kurnit, Bob Davis and Daniel Ciporin), is an …

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