Here’s a short downloadable refresher on need-to-know psychology for social media professionals that I’ve put together for my new advanced class on social media at ISOC. It contains examples from Adobe, ALS, Burberry, DNC, Ford, Heinz, L’Oreal, Mercedes, Nike, P&G, Samsung… All in the service of the central point that smart, effective social media communication delivers on one of our …

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Time for a quick ethical-bypass? From Minority Report ‘pre-cogs’ to recovered memories, the BPS (British Psychological Society) has just published a wondrous list of the ten most controversial psychology experiments ever published. Many took place before the Internet, and today many could never be replicated – at least officially and published – since they contravene changing standards …

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Here are the remaining 30 psychological nudges that will help you sell smarter from  ‘The small BIG – Small Changes that Spark Big Influence’, the new book on marketing persuasion psychologists Robert Cialdini and Noah Goldstein, and Steve Martin (see here for summary of the first set). In total, the book covers 50 ‘nudges’ (little …

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Here are 20 psychological nudges to get people to buy from ‘The small BIG – Small Changes that Spark Big Influence’, the new book on marketing persuasion by Persuasion Science rockstars psychologists Robert Cialdini and Noah Goldstein, and Steve Martin. The small BIG a kind of Nudge meets Influence, the Psychology of Persuasion covering 50 …

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Digital innovation is not just about technology, it’s about the people who use it. Understanding why people do the things the do is what psychology is all about, and so here’s a quick primer deck on need-to-know consumer psychology for innovators – focusing on three core insights (from an upcoming innovation training course) The 7 Fundamental …

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So the new black in digital is ‘convenience tech‘, and the new Apple Watch is looking to become a poster-child in convenience tech for today’s ‘convenience economy’. It’s far more convenient to interact with many apps – from payment, to notifications and directions – without hauling out your phone.  It seems a such as small thing, but time and effort …

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Whilst Uber, the disruptive on-demand mobile taxi service, gets bounced from court to court in Germany – today it’s been banned again, before undoubtedly being unbanned, again – the rest of the world is progressing quite nicely with Uberfication (transforming the web into on-demand mobile services). Take for example Thomas Pink, the popular London shirt tailor …

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Here’s a short deck for brands looking to learn from The Ice Bucket Challenge – a form of ‘conspicuous compassion‘ – that like conspicuous consumption is all about ‘impression management’ – how we manage our public image through self-presentation. The central idea that I’ve been working on for a while is that brands are missing a trick …

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Okay, so why has the charity Ice Bucket Challenge* become the viral sensation of Summer 2014, recruiting over 20 million views and a million participants including celebrity pop, screen and sports stars – Lady Gaga, LeBron James, Justin Bieber, Katy Perry and Oprah Winfrey? The Ice Bucket Challenge is basically video chain mail – you receive a video, …

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Uber, the on-demand ‘driver for hire’ mobile service (ODMS) has become the poster-child for digital disruption and ‘convenience tech’. Uber, bank rolled by Google, is disrupting (destroying) traditional taxi services by delivering more ‘value’ (mostly convenience value) to ‘value-maximising’ consumers through a smart mix of ‘regulatory hacking’ and technology. And so digital innovators are seeking to ‘uberfy’ the world with …

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Every marketer should take a long hard look at what Uber is doing to the legacy taxi industry. Why? Because Uber teaches marketers is that digital disruption is not really about technology at all, it’s about economics. More specifically, Uber is about market rationalisation.  Uber is disrupting the economics of an inefficient taxi market built on monopolistic practices …

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Here’s what happiness looks like to a neuroscientist; The happiness formula has just been published by neuroscientists at University College London in PNAS (Proceedings of the National Academy of Sciences) (full study). The neuroscientists developed an equation that could predict subjective happiness, and then tested it with 18,420 people. Squiggle-babble aside, the key finding of the research is …

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