Consumer Psychology for a Digital Age

The Magical Psychology of the ‘Uber for X’ Economy

Mashable calls ‘Magic‘ the logical extreme of the ‘Uber for X’ economy.  Magic is an on-demand mobile service where you simply text whatever you want – yes whatever you want –

More Convenience Tech – $1.7m Funding for Uber-for-massage Soothe

Another $1.7m funding for ‘convenience tech‘ as the digital industry rolls with the realisation that we only live for a few hundred months, so saving you time is saving you the most precious commodity

Pricing Psychology – Your Emotions Like Rounded Numbers [Study]

Life’s little luxuries may sell better if they’re priced with a rounded number – e.g. $20.00, rather than $19.99.  That’s the finding of a new set of five studies in

Kingsman: The Secret Service & Subliminal Advertising – Could it Really Happen? [Study]

Hitting the screens this month is a new Hollywood movie about the power and influence of the smartphone today. A must-see for digital marketers. Starring Samuel L. Jackson (and Colin Firth, Michael

Artful Insight – #20Things Digital Art Reveals 20 Digital Insights for 2015

Can you spot 20 hashtags of recent Internet happenings in this artful piece of content marketing commissioned by digital innovation group Syzygy? Each hashtag corresponds to a digital insight that could usefully inform

The Jam Study Strikes Back: When Less Choice Does Mean More Sales

The Jam Study is one of the most famous experiments in consumer psychology, and new research to be published in the Journal of Consumer Psychology supports the Jam Study’s controversial

How to Market to the #Selfie Generation [Research Summary]

The same personality traits that predict men’s preference and openness to one-night stands also predict their selfie behaviour, with interesting implications for marketing. A new study in the psychology journal ‘Personality

The Hawthorne Effect: The Key to B2B Content Marketing Success

The Hawthorne Effect* is a psychological phenomenon that produces changes to behaviour and belief as a result of increased attention from superiors, experts or researchers. And as 3M has demonstrated, the Hawthorne Effect

Now That’s What I Call Content Marketing 2014 [Epic Content Marketing #Fails Infographic]

2014 was another wondrous year for Content Marketing – so here’s a selection of the finest examples of the year’s content marketing on Twitter in an infographic Now That’s What

The Psychology of Content Marketing: The Dunning–Kruger effect

The Dunning–Kruger effect is a cognitive bias in psychology that explains the success of content marketing. But with a twist. The Dunning–Kruger effect is the illusion of competence that comes from ignorance.

The Psychology of Black Friday – Selling us a ‘Cheat Day’

Why do normally prudent (or cash-strapped) shoppers go spend-crazy on Black Friday – the post-Thanksgiving annual shopping frenzy? The superficial answer of course is that we shop on Black Friday to

The Four Core Motivations Driving Online Behaviour

Good news for ‘convenience tech‘.  Convenience is one of the four core motivations for going online according to a new international ATKearney report that includes a survey of 10,000 consumers