Disrupt or be disrupted. That’s today’s digital mantra. But how do you disrupt? Or how do you respond if you are being disrupted? Here are 10 business models behind digital disruption, as covered by Jo Caudron and Dado Van Peteghem in their book Digital Transformation, and 7 strategies to respond to disruptors if you are getting disrupted, as …

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Trait Tattoo

There’s a rather brilliant presentation and transcript for marketers interested in behavioural economics over at Evolving Economics by Jason Collins (Australia’s answer to Rory Sutherland). Jason presented “Please, not another bias! An evolutionary take on behavioural economics” at last week’s Marketing Science Ideas Exchange conference in Sydney, and covered the controversial issue of brand personality and why it matters. …

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Here’s a speed summary of Matt Watkinson’s new FT book on experience design that’s getting rave reviews – including from Rory Sutherland: The Ten Principles Behind Great Customer Experience. For digital designers, the 10 Principles put the ‘you’ into UX, by building on the empathic design movement – designing from insights into ‘you’ – the person actually using the service, product, site …

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Digital marketing has a bright future with a sharp increase in effectiveness if we harness sensory metaphors (bright future, sharp increase) in our work. A new study published in the Journal of Personality and Social Psychology has found that sensory metaphors are more memorable and more successful (in terms of popularity) than non-sensory metaphors (open access draft). The logic is …

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“I love that brand!” It’s the holy grail of marketers, but what actually is ‘brand love’? Brand love is very different to human love finds a new study out this month in Psychology and Marketing warning marketers against using the L word in marketing. At least not that L word.  People may like brands, but not love them, …

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will.i.am says you do. The ad industry says you don’t. Skip YouTube ads, that is, when you’re prompted to do so after seeing the first five seconds of a YouTube ad (Google’s TrueView in-stream ad product). Well do you? At the wrap up this year’s annual fashion show for advertising in Cannes, Martin Sorrell, CEO of ad group WPP …

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Last week I had the pleasure to present alongside the wonderful Avinash Kaushik (@avinash), a fellow fan of utility marketing (less shouting, more helping) and fellow detractor of ‘engagement’ (“engagement is not a metric, it’s an excuse“) at Syzygy‘s Digital Innovation Day in Frankfurt on real-time marketing. Avinash used his elegant and audience-centric STDC (see-think-do-care) alternative to the traditional AIDA model of …

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Your smartphone is a digital marshmallow. And you can use your digital marshmallow to run an adult variant of the famous “marshmallow test” – the psychological test of self-control for children that can be more predictive of success in later adulthood than IQ, education or socio-economic background (see video below). So the digital marshmallow test works like this, …

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A new study published by NorthWestern University has demonstrated how brands could potentially influence sleeping consumers subliminally by exposing them to sounds – and perhaps vibrations from a wearable – paired with a brand (full paper, experimental material). The study ‘Unlearning implicit social biases during sleep‘ looked at how exposure to counter-stereotypes (e.g. female + science) can modify unconscious negative bias in …

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How much is a label worth?  Not the product, just the label. If the label we’re talking about happens to be Apple, then that label – the most valuable label on planet Earth – is worth $247bn according to the new WPP 2015 global list and valuation of the 100 most valuable brands. If the label is …

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Here’s a speed summary of the cover story of the June 2015 edition of Wired Magazine offering 40 lessons from big industry leaders – including Richard Branson, Clayton Christensen, and Rachel Botsman – on what businesses can learn from the poster child of digital disruption – Uber: “Love it? Hate it? Uber – 41 Lessons from a $40bn Phenomenon“. The article actually contains …

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What does a Unicorn look like in 2015? Below you’ll find the ‘Unicorn 100’ – a new list now over 100 ‘Unicorns’ have been spotted in the wild –  privately held tech startups with investment valuations of $1bn and more.  Taken from a new report from KPMG and CB Insights, the Unicorn 100 list is a …

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