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Six Types of Social Shopper; What Leo Burnett Says Brands Need to Know [inforgraphic]

A recent study from ad agency Leo Burnett and its digital arm ARC Worldwide reveals new data on what the social customer really wants from …

A Pinteresting Picture: From $0 to $1.5bn Valuation in 26 Months

So the Wall Street Journal reveals that social scrapbooking copyright-dodging site Pinterest is now, despite no revenue to speak of, worth $1.5bn following a new …

Social Shopping and the Zero Moment of Truth

Google is smart on shopper insights, and we’ve just been reviewing “Zmot: Winning the Zero Moment of Truth” an excellent free ebook on social shopping …