Oh là là… French retail gets serious about f-commerce with La Redoute [Screenshots]


PPR, one of France’s largest retail and luxury groups (Gucci, YSL, Boucheron, Puma, Fnac…) has opened a full Facebook store in France for the new collection of its European catalogue and retail chain La Redoute.

Powered by Boosket software, the La Redoute f-store has an integrated PayPal checkout allowing people to complete transactions (nearly) without leaving Facebook (a new browser window (not lightbox) pops up to complete the PayPal transaction). Boosket’s other retail brand clients such as Naf Naf and Kiabi appear to be using storefront-only software linking to classic web-stores (video below).

The La Redoute f-store is opening with only 50 or so new product lines, but if successful, expect to see the store grow – and more importantly expect to see more f-stores spread across the PPR empire.

 

Boosket – Archiduchesse from Boosket on Vimeo.

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8 Comments

  1. […] This post was mentioned on Twitter by Paul Marsden, Yago Veith. Yago Veith said: Oh là là… French retail gets serious about f-commerce with La Redoute [Screenshots] http://t.co/NQyKd9x via @marsattacks […]

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  3. […] European fashion retailer recently set up a store on Facebook, but for reasons unknown took it […]

  4. […] European fashion retailer recently set up a store on Facebook, but for reasons unknown took it […]

  5. […] European fashion retailer recently set up a store on Facebook, but for reasons unknown took it […]

  6. […] European fashion retailer recently set up a store on Facebook, but for reasons unknown took it […]

  7. […] page of catalogue-shopping giant La Redoute, things have gone app-tastic too.  La Redoute was one of the the first major retailers to set up a storefront on Facebook.  That’s disappeared but now there’s a shiny new group-gifting and gift-list app […]

  8. […] European fashion retailer recently set up a store on Facebook, but for reasons unknown took it […]

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