NYPD: How not to do content marketing


Today, the NYPD is reaping the rewards of outsourcing content production in it’s #myNYPD content marketing campaign to unpaid consumers.

The good news is that campaign has become a huge success – the request from the NYPD for people to tweet a photo of themselves with police officers – along with #myNYPD hashtag has resulted in #myNYPD becoming one of the top trending terms on Twitter. Kudos!

The bad news is that people are busying themselves posting images of police brutality.

What was the NYPD expecting? Officers with kittens?

It’s as if a bad idea from some forgotten UGC-tastic social media past – before we knew about Sturgeon’s Law (90%+ of all content – including UGC – sucks) – fell into the future that is today. 

It’s a salutary lesson for brands.  When it comes to content marketing – think very carefully about to whom you outsource content production.

screenshot_259

Previous New-Look Twitter Pivots to Become Your Content Marketing Hub [Images]
Next Birchbox is Native Advertising on Steroids: Is this the Future of Content Marketing?

24 Comments

  1. May 4, 2014
    Reply

    yes, as a content producer, you should pay attention to the brand and the result that the reader assess ?

    • September 3, 2015
      Reply

      Such a typical example :/ Very easy to understand. Thanks for your artical, now I will remember it definitely :-s

  2. April 22, 2015
    Reply

    The bad news is that people are busying themselves posting images of police brutality.

  3. July 22, 2015
    Reply

    do you expect to see on such sites?

    • September 24, 2015
      Reply

      you always bring everyone the most interesting and useful, I like it all, thank you.

    • September 29, 2015
      Reply

      I would like to thank you for the efforts you have made in writing this article.

    • November 4, 2015
      Reply

      When you see the stress in work, life, friv could well be a good site to try. thanks you for sharing
      Friv Games, Friv Online, Friv.com, Friv

    • December 22, 2015
      Reply

      Thanks for your great article friend, i get new information, new ideas to do somethings, i hope you will share again, i keep waiting for next post, thanks.
      Friv 1

    • December 26, 2015
      Reply

      Thanks for sharing. I hope it will be helpful for too many people that are searching for this topic.

    • March 7, 2016
      Reply

      after hours of work tired, you need entertainment. Refer to our website. hope you get the most comfortable

    • November 11, 2016
      Reply

      Many thanks for sharing the information in your blog.

  4. August 20, 2015
    Reply

    This was among the best posts and episode from your team it let me learn many new things.

    • December 6, 2016
      Reply

      Thank you for sharing a great information and useful. it really necessary and timely for me at this time. I wanted to share this information with my friends on the social network facebook.
      Corel promo codes

      • February 22, 2017
        Reply

        I like this a lot. Thank you for sharing. I’m always looking for upcycles like this. In the end, you don’t know it was a shipping pallet to begin with!

  5. August 28, 2015
    Reply

    Thank you for giving posts and articles were very amazing. I really liked as a part of the article.

  6. August 28, 2015
    Reply

    With a nice and interesting topics. Has helped a lot of people who do not challenge things people should know.

  7. August 28, 2015
    Reply

    You need more publicize this because many people. Who know about it very few people know this. Success for you….!!!

  8. August 28, 2015
    Reply

    Thank you very much for your post, it makes us have more and more discs in our life, So kind for you, I also hope you will make more and more excellent post and let’s more and more talk, thank you very much, dear.

  9. August 30, 2015
    Reply

    thanks for all the information here it is the best thing ever

  10. October 6, 2015
    Reply

    I just want to say thanks for your wonderful post, it is contain a lot of knowledge and information that i needed right now. You really help me out my friend, thanks!

  11. October 8, 2015
    Reply

    Great blog and I love what you have to say and I think I will tweet this out to my friends so they can check it out as well. I like what you have to say great article. keep blogging the good stuff

  12. October 8, 2015
    Reply

    Thank you for giving posts and articles were very amazing. I really liked as a part of the article. With a nice and interesting topics. Has helped a lot of people who do not challenge things people should know. You need more publicize this because many people. Who know about it very few people know this. Success for you….!!!

  13. December 14, 2016
    Reply

    This was among the best posts and episode from your team it let me learn many new things.

  14. December 14, 2016
    Reply

    The bad news is that people are busying themselves posting images of police brutality.

Leave a reply

Your email address will not be published. Required fields are marked *