Coming from the “he-who-dies-with-the-most-toys-wins” school of thought that still works well in Miami, we haven’t had a whole lot to say on Rachel Botsman and her “collaborative consumption” business model (rated by Time Magazine on of “10 Ideas that will Change the World“).

But collaborative consumption is a very social form of commerce, and in a recent interview here in London with startup hot shop Sidekick Studios, Rachel Botsman gave her visionary opinion about what’s next in this social commerce space – and tips on hot innovators to watch

Top Trends

  • Massive power shift to distributed marketplaces (16 out of top 100 bestsellers on the kindle self-published), funding (Kickstarter surpassed US Endowment of the arts last year as the largest backer of creative projects), music (spotify is now the second largest revenue earner for most traditional record labels)
  • Ownership revolution; move from ownership to rental – accessing what we need on demand, in real-time.  Rachel tips getable (rental marketplace), LiquidSpace and Loosecubes (office space rental, not hotdesking, but  - hotofficing (and yes, the dot.com is available – as is hotofficer.com ;-)) as startups to watch in this space. In the big brand space, BMW’s spin on Zipcar (one-way car rental) makes the grade
  • The rise of the Reputation Economy, the subject of her forthcoming book, and in her view the solution to a) the problem of trust in digital commerce, and b) truth and lies in resumes (“reputation is a currency that will become more powerful than our credit history… it will make the resume seem archaic“).  She sees the rise of identity brokers, offering trust marks and reputation scores as something to watch out for in new world of distributed marketplaces.
    • Connect.Me: Aims to turn your social profile into a personal reputation network, making it easier to find trustworthy people, from accountants to babysitters. (In beta.)
    • Tru.ly: Enables users to verify their digital identity against their real-world one by authenticating social profile data against official government data.
    • Legit: Correlates reputation data from a number of P2P marketplaces into a “LegitScore” and a report that summarises user behaviours. (In beta.)
    • TrustCloud: Aggregates public data and correlates it into a “TrustScore” that measures online behaviour. Its aim: to let you own your online trustworthiness.
    • Scaffold: Builds easy-to-use APIs and tools that enable P2P marketplaces to conduct background checks and verify a user’s identity and reputation.
    • Confido: Wants to become the “FICO of social commerce” by providing a portable profile that users can carry across P2P marketplaces. (In beta.)
    • Briiefly: Working on combining indicators from across social networks and offline activities to create a trust profile and score. (In beta.)
    • Reputate: Aims to create a snapshot of a person’s online reputation by aggregating reviews and ratings across P2P marketplaces. (In beta.)

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Today’s article is sponsored by Milyoni: The Leader in Social Entertainment
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