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Martha Stewart* is in a new relationship, not with a “significant other,” but with social commerce startup OpenSky.com. The reason? To share products she has hand-selected as her personal favorites and to provide guidance in their use.

“Here at OpenSky, I want to inspire you to try new cooking, crafting and entertaining ideas. I’ll share some of my most trusted tools, interesting materials, favorite ingredients, and more. And I’ll provide some guidance, too, because I want you to try these things and, like any good teacher, I want you to succeed in your endeavors.”

OpenSky is a social shopping site that allows members to follow their own inner shopping cicerone by selecting products curated by some of the world’s top experts in food, style, health and design.

Celebs sharing the OpenSky spotlight with Martha include Travel Channel’s Andrew Zimmerman, Cake Boss Buddy Valastro, Entertainment Tonight host Nancy O’Dell, actress Mariel Hemingway, professional organizer Julie Morgenstern, and many more.

Martha began the relationship on Cyber Monday with the sale of autographed copies of her book, Martha’s Entertaining: A Year of Celebrations.

OpenSky is the latest addition to Martha Stewart Living’s cadre of social networks, which include Facebook, Twitter, Google+, Pinterest, and a blog.

Martha Stewart teams with social commerce site OpenSky to share personal favorites

Autographed Copy of "Martha's Entertaining: A Year of Celebrations"

Other celebrities share the OpenSky social commerce spotlight

*To be precise, it’s Martha’s company, Martha Stewart Living Omnimedia, that’s in the relationship.

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    Social Commerce Rule of Thumb, Part 2: Following Authorities, Tastemakers and Trendsetters | Social Commerce Today

    […] and entertaining, there is no better example than Martha Stewart. Last week, I discussed her recent alliance with social commerce startup OpenSky where Stewart curates a list of product recommendation for followers. To date, Stewart has […]