List of Notable Social Commerce Events in 2012; 6 Opportunities for 2013…


What are the opportunities in social commerce – the integration of e-commerce and social media – for 2013?  Beyond the straightforward addition of social features to e-commerce sites, and e-commerce features to social sites, a look back at notable social commerce events in 2012 (below) reveals six trends and opportunities for 2013.

Which horse would you back – or do you have a different horse?

  1. Social commerce services as Discovery Engines (contra- search engines) helping people discover new products (e.g. Pinterest, Payvment, Fab) – is there an opportunity in 2013 for a Google-style Discovery Engine?
  2. Shoppable Videos; with YouTube’s new shoppable video service – there’s an opportunity for new generation of video seeding services that link video content to stores
  3. Social Samplingwith Unilever, Kellogg’s and other giants running free-for-a-social-share product sampling on social sites and in-store, is there an opportunity for a turnkey social sampling service – a creative spin on GlossyBox/Birchbox perhaps?
  4. Group Buying re-imagined; Groupon didn’t crack it – is there an opportunity to go back to Tuangou roots of group-buying, for a demand-led group buying service?
  5. Social POS – traditional retailers are enhancing the retail experience with retail apps with social features (augmented reality reviews, ratings, recommendations)
  6. Social Commerce as direct response Event Marketing – social media is a word of mouth environment and people talk about events; opportunity for a new generation of e-commerce enabled event marketing service

List of Notable Social Commerce Events in 2012

 

Previous Brands Should Use Social Media to Engage Consumers, Amplify Messages and Promote Trust, Survey Says
Next Successful Social Commerce Companies? Not the Ones You Think

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