Investment Pours into Social Commerce: $90.2m in last 60 Days

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Investment is pouring into social commerce, the fusion of social media with e-commerce: Over $90m in the last sixty days…

From the list, it’s clear that social shopping sites and software (enabling people to share the act of shopping) and private sale sites (driven by shopper-get-shopper referral programs) are the hot areas in social commerce right now.  With Amazon looking to buy private sale site Vente-Privee for $3bn, look for more innovation and investment in private sale sites in 2010.

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Paul Marsden

Chartered psychologist specialising in consumer behaviour and technology. Certified CX professional experienced in Design Thinking. A researcher, writer and speaker, Paul is head of Digital Insight at SYZYGY.

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By Paul Marsden

Digital Intelligence Today

Consumer psychology insights and news for digital professionals brought to you by WPP agency SYZYGY and Dr Paul Marsden (@marsattacks)

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Paul Marsden

Chartered psychologist specialising in consumer behaviour and technology. Certified CX professional experienced in Design Thinking. A researcher, writer and speaker, Paul is head of Digital Insight at SYZYGY.