In their white paper, Social Commerce Defined, IBM snappily define social commerce as the “concept of word of mouth applied to e-commerce.” So it follows that a basic understanding in the science of word of mouth is a useful pre-condtion for building a social commerce strategy.

So here’s a new infographic from data visualization experts Column Five Media, summarizing the science of word of mouth, with three smart recommendations pertinent to social commerce – target key influencers, use the relevant channels, and make your message shareable (as we say ‘beddable and spreadable’ (attractive and pass-on-able).