Infographic: Facebook Shares Worth $2.10 Incremental Sales, Convert at 10.9%


Here’s the latest social commerce infographic to hit the Web, this one from social commerce startup Spinback (e-commerce sharing plugins), which has just been purchased by WPP-backed Facebook Marketing outfit Buddy Media.

Expect to see the other big marketing groups (notably Omnicom, Publicis, Interpublic, Dentsu, Havas and Aegis) make acquisitional forays into social commerce as they compete for WPP’s #1 spot.

Headline data:

  • $11m – one day’s sales for GAP on Groupon
  • 1000 – Pampers diapers sold in one hour on its Facebook store
  • $3.25 average sales a Facebook share generates for Ticketfly
  • 42,000 – Facebook shares in one day for LivingSocial Amazon deal
  • 10.9% conversion rate of Facebook shares for Spinback clients
  • $2.10 average incremental sales generated by a Facebook share

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16 Comments

  1. May 16, 2011
    Reply

    Spin…

    SpinBack…

    Spin…

  2. May 16, 2011
    Reply

    So the question is, how do you encourage shares for the products listed on your fan page?

    At VendorShop, we recognised this quite some time ago and developed plugins that incentivize your fans to share your products to their own walls. This creates a win win for everyone, discounts for fans and viral campaigns for page owners.

    It’s not enough to open a shop on fb, sit back and expect it all to happen, you have got to engage your fans, give them discounts if they share, give them coupons if they get their friends to like a share. This way, you embrace what it means to be social and you reward your fans for helping you do that.

    Our view is, if we can give you the tools to do this automatically and help your business grow, then our business will also grow.

  3. […] 23, 2011 via socialcommercetoday.com Posted by anusard Filed in Uncategorized Leave a Comment » LikeBe the first to like […]

  4. […] können dann zum entsprechenden Nachdenken anregen. Dann machen wir das doch einfach mal, denn diese Zahlen von Spinback sprechen eine deutliche […]

  5. […] Quelle: Social Commerce Today bzw. Spinback […]

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  11. […] valuation figures on anything on Facebook (because it will vary from business to business), this research puts the value of a share at $2.10. If thats true I’m owed a lot of […]

  12. […] Esto lleva a la necesidad de centrarse en un modelo de comunicación que abarca el antes, el durante y el después de la compra. Una compra marcada por el intercambio de experiencias y la interacción con la empresa a través de las redes sociales. Y es que es en ellas donde se gestan la mayoría de las decisiones de compra, de ahí que la principal característica de la tienda del S.XXI es que está marcada por un comercio social. […]

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  14. […] infographic: here. datafacebookfcommerceresearchsocial […]

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