How Social Commerce Works: The Social Psychology of Social Shopping


As a social psychologist, I’m interested in how social commerce works. Not for academic reasons, but for a purely practical reason. Understanding why it makes commercial sense to help people to connect where they buy and buy where they connect provides businesses with a strategic advantage; the opportunity to reap the rewards of a powerful insight-led social commerce strategy,  as opposed to merely deploying social commerce as a set of tactical tools.

Jumping to the conclusion of a rather long post, I think that a psychologically informed understanding of how social commerce works points to the possibility of six particularly effective social commerce strategies.

But first the obvious. Social commerce makes commercial sense because it is good marketing, marketing with a big M that is, in the sense of Marketing as the business of solving people’s problems at a profit (as opposed to mere messaging). By providing online shoppers with useful tools to make better and more informed choices, social commerce helps shoppers do smart and savvy shopping. And in doing so, retailers can deliver expectation-beating shopper experiences that drive loyalty (purchase-repurchase) and advocacy (word of mouth).

The second more-or-less obvious reason why social commerce makes commercial sense is that social commerce allows brands and retailers to sell where customers spend their time; and today that means on social media platforms.  Social commerce solutions are thus a cost-effective way to capture traffic and market reach.  And if deployed smartly, they even raise the possibility of the impulse e-purchase, a huge and largely unplundered opportunity in e-commerce. For instance, it’s now possible to do virtual pop-up retail, throwing up campaign stores to accompany and monetize marketing campaigns.

But the third, and possibly most powerful reason why social commerce makes commercial sense is a little less self-evident; it’s based on the social psychology of social shopping.  The takeout of what’s outlined below is that social shopping tools, when properly deployed, can harness the processes of social influence that take place when we’re shopping to improve propensity to purchase.

The Social Psychology of Social Shopping

At one level the social psychology of social shopping is easy; social shopping harnesses the human capacity for social learning, learning from the knowledge and experience of others we know and/or trust.  This social learning faculty is part of our social intelligence, the ability to understand and learn from each other and profit from social situations.  But social shopping tools also work at a more fundamental level, by playing to cognitive biases in how people are influenced by people when shopping.

In a nutshell, social psychology, the branch of psychology that deals with how people think about, influence, and relate to one another, has found that shoppers do what is popularly known as ‘thinslicing’ when they are out shopping. Thinslicing is a style of thinking (psychologists call it heuristic-thinking) that involves ignoring most of the information available, and instead using (slicing off) a few salient information cues, often social in nature, along with a set of simple, but usually smart mental rules of thumb (known as heuristics) to make intuitive decisions. Psychologists have identified six universal heuristics (mental rules of thumb) that shoppers use to process thinsliced information; social shopping tools are powerful because they harness these heuristics to make purchase decisions more likely. (See here and here for a quick overview).

Heuristic #1: Social Proof
The Rule: ‘Follow the Crowd

How it Works: To resolve uncertainty of what to do or buy, we often look to what others are doing or have done, and take our cue from them. When something stands out as particularly popular or dominant, we instinctively perceive this as social proof that it is the correct, most valid option – it’s classic peer power in action.

The Classic Experiment: The 42nd Street Experiment (1969). A single passerby was asked to stop in 42nd Street NYC and gaze skyward for 60 seconds. Other passersbys walked past, ignoring him. But when15 passersby were asked to do the same thing, 40% of people on the busy street also stopped to look up, almost bringing 42nd Street to a complete a halt within a minute.

Classic Marketing Application: Using the ‘Power of Lists’ to associate a brand with the #1 spot ‘best selling’, ‘market leader’ ‘#1 choice’ or ‘fastest growing’.

Social Commerce Application: Social shopping tools that use social proof to stimulate heuristic-thinking shopping decisions include:

  • Pick Lists such as wish-lists and gift-lists offer social proof about what people want and what is desirable
  • Popularity Lists that allow shoppers to view options by ‘most popular’, ‘most viewed’, ‘most favourited’, ‘most commented’ etc provide social proof as to what’s best to buy
  • Share-Your-Story tools for publishing customer testimonials provide social proof with a human-interest angle
  • Social Media Reviews from other customers provide trustworthy social proof about product or service quality
  • Social Recommender Systems tools provide social proof through personal recommendations derived from people with a similar profile

Social Commerce Examples: Pick Lists; Amazon, Best Buy, Kaboodle, StyleFeeder, ThisNext. Popularity Lists; Amazon, Apple (iTunes). Share-Your-Story; James Avery Jewellery. Social Media Reviews; Amazon, Apple, WineLibrary, Zappos. Social Recommender Systems; Netflix, Apple (Genius), Stylefeeder, Honk User Galleries, Burburry (in the trenches).

Heuristic #2: Authority
The Rule: ‘Follow the Authority

How it Works: People have a natural tendency to defer to the conclusions of an expert or authority, regardless of what they say. With specialist knowledge, experience and expertise, they save us time and energy thinking things through.

The Classic Experiment: The Shockbox Experiments (1961). A majority (61-66%) of people recruited to participate in memory tests gave each other increasingly severe electric shocks up to and including a “fatal” 450V dose as part of the test, if asked to do so by an authority figure – a distinguished looking experimental scientist (participants receiving the shock were stooges, there was no real shock).

Classic Marketing Application: ‘Four out of five doctors recommend’ type supports in advertising (including using actors associated with authority roles, and putting actors in white coats to appear authoritative)

Social Commerce Application: Social shopping tools that use authority to stimulate heuristic-thinking shopping decisions include:

  • Referral Programs stimulate recommendations from people in the know who shoppers trust
  • Social Media Reviews by authoritative professional reviewers (blog reviews, webzine reviews, YouTube reviews), and also by existing customers because we assign authority to voice of experience
  • Social Media Services that establish the retailer or brand as an authority
  • User Forums are a source of authoritative information – the voice of community authority

Social Commerce Examples: Referral Programs; Amazon Affiliates, Gilt, VanRosen, Rue La La, Ideeli, Vente-Privée, Sky invite-a-friend. Social Media Reviews; Amazon, Apple, WineLibrary, Zappos. Social Media Services; Best Buy, Nike+. User Forums; Apple, eBay.

Heuristic #3: Scarcity
The Rule: ‘Scarce Stuff is Good Stuff’

How it Works: Our minds are hardwired to value scarce resources; we instinctively assign more value to opportunities as they become less available – part out of fear of potential loss (this is known as psychological reactance).

The Classic Experiment: The Cookie Jar Experiments (1975). Participants were asked to rate chocolate chip cookies. Experimenters put 10 cookies in one jar and two of the same cookies in another jar. The cookies from the two-cookie jar received far higher ratings, even though the cookies were exactly the same. (Also of note; ‘Romeo and Juliet Effect’ research that shows teen lovers who are restricted/prevented from seeing each other value their relationship more; and the Plexiglass Experiments that proves toddlers prefer toys that are made unavailable to them (by a plexiglass barrier)).

Classic Marketing Application: Limited access, limited offers, limited availability, limited editions, time-sensitive deals.

Social Commerce Application: Social shopping tools that use scarcity to stimulate heuristic-thinking shopping decisions include:

  • Deal Directories that list exclusive time-sensitive shopping deals (often with a count-down clock), from those in the know
  • Deal Feeds to get that exclusive deal the majority don’t know about
  • Group-Buy tools that allow shoppers to be part of a great one-off deal
  • News Feeds give get-it-first inside scoops to share and spread
  • Referral Programs for private shopping events such as those on private shopping event portals
  • Social Network Storefronts with great exclusive deals/products for social network members only

Social Commerce Examples: Deal Directories: Deals.Woot, JustBoughtIt, Ikea. Deal Feeds; Dell, Amazon, Carrefour. Group-Buy; Dell, Adidas, Groupon, Intel (FanPlan); News Feeds; Best Buy, NorthFace, Nokia (WoM World). Referral Programs; Amazon Affiliates, Gilt, VanRosen, Rue La La, Ideeli, Vente-Privée, Sky invite-a-friend. Social Network Storefronts; Best Buy, 1-800 Flowers, Reebok, Carrefour (FaceShopping).

Heuristic #4: Liking
The Rule: ‘Follow those You Like’

How it Works: We have a natural inclination to emulate and agree with people we like, admire or find attractive, partly because it builds social bonds and trust (saying yes is a form of social grooming – the human equivalent to animals picking fleas from each other), and partly because it’s part of impression management, managing our image and identity by association.

The Classic Experiment: Nixon/Kennedy Debate (1960). Radio listeners and television viewers were asked to rate the performance of two presidential candidates in a live broadcast debate. Radio listeners rated Nixon’s performance higher, but television viewers did the opposite – overwhelmingly handing the debate to Kennedy. The difference? Kennedy came across visually more likeable, more attractive and fresh-faced. Nixon, on the other hand was looking haggard (just coming from a hospital visit), unshaven and sweaty. (Also of note; research showing physical attractiveness (closely linked to liking) influences things as wide ranging as our salary and our likelihood to be found guilty in court (less attractive people twice as likely to be found guilty)).

Classic Marketing Application: Network marketing (Tupperware parties), likeable user-imagery in ads aspiration or similarity, selling with sex.

Social Commerce Application: Social shopping tools that use liking to stimulate heuristic-thinking shopping decisions include:

  • Ask-Your-Network tools for realtime recommendations and opinions from shopper social circles (‘friendsourcing’)
  • Deal Feeds to share and spread deals from brands shoppers like with people they like
  • News Feeds to follow, share and spread social media news (on Twitter, YouTube, Facebook, RSS) about brands shoppers like with people they like
  • Pick Lists such as those in social shopping portals for shoppers to follow and be followed by shoppers they like
  • Referral Programs such as those on private shopping event portals that spread membership through affinity networks
  • Share-With-Your-Network tools that allow shoppers to share shopping experiences/finds with their social circle (affinity network)
  • Shop Together tools that allow shoppers to co-browse online stores together and get influenced by people they like
  • Social Network Storefronts that allow shoppers to share and discuss shopping experiences with people they like within the safe walled garden of a social network

Social Commerce Examples: Ask-Your-Network: Charlotte Russe, Mattel, Jansport. Deal Feeds; Dell, Amazon, Carrefour. News Feeds; Best Buy, NorthFace, Nokia (WoM World). Pick Lists; Amazon, Best Buy, Kaboodle, StyleFeeder, ThisNext. Referral Programs; Amazon Affiliates, Gilt, VanRosen, Rue La La, Ideeli, Vente-Privée, Sky invite-a-friend. Share-With-Your-Network; Kaboodle, StyleFeeder. Shop Together; Charlotte Russe, Mattel, Jansport. Social Network Storefronts; Best Buy, 1-800 Flowers, Reebok, Carrefour.

Heuristic #5: Consistency
The Rule: ‘Be Consistent’

How it Works: When faced with uncertainty, we’ll opt for the one that is consistent with our beliefs and past behaviour. When our beliefs and behaviours don’t match up, we feel psychological discomfort, “cognitive dissonance”, which is a big motivator for trying to be consistent; particularly with any active, public and voluntary commitments we’ve made.

The Classic Experiment: The Big Billboard (1966). Experimenters, posing as members of the “Community Committee for Traffic Safety”, knocked on the doors of residents in an affluent residential area in Palo Alto, California, asking if they could put up a huge “Drive Carefully” billboard on their front lawn, completely obscuring their view. Not surprisingly, the vast majority (83%) refused outright, except for one group of residents, 76% of whom agreed. What this group had in common was that two weeks prior, they had been contacted and asked if they’d put a small “Be a Safe Driver” car sticker on their cars – virtually all had agreed. Once the residents had made a public commitment to a small request, they felt the need to be consistent with the large request, and accepted the big billboard.

Classic Marketing Application: Lifestyle ads (demonstrating why a product is consistent with audience lifestyle), free trials (become a user for free and stay consistent by buying later), sign up for free membership schemes, foot-in-the-door sales (ask for a small commitment (e.g. petition signing) then asking for a large commitment consistent with this (e.g. donation, purchase).

Social Commerce Application: Social shopping tools that use consistency to stimulate heuristic-thinking shopping decisions include:

  • Ask-Your-Network tools involve a small public commitment to an item (asking friends about it) that is consistent with purchasing it later
  • Social Gaming stimulates behavioural consistency between playing a branded game and later buying the branded product or service
  • Pick Lists are the social shopping equivalent of petitions, small free public commitments to products consistent with subsequent purchases
  • Share-With-Your-Network tools harness the consistency heuristic to drive loyalty and repurchase by creating publicly association between the shopper and purchased products and the e-commerce site
  • Shop Together tools uses peer power to stimulate purchases by creating a social event around a store visit, that is consistent with purchasing
  • Social Media Entertainment uses the small commitment of paying attention to make future purchases more consistent with past behaviour
  • Social Media Listening uses the small commitment of providing ideas or feedback to make future purchases more consistent with past behaviour
  • Social Media Reviews uses the small commitment of rating or reviewing to make future purchases more consistent with past behaviour
  • Social Media Services uses the small commitment to a product or brand involved when using its services to make a purchase more consistent with behaviour
  • User Forums allow shoppers to solve each others problems on behalf of the brand, a commitment that is consistent with purchase
  • User Galleries create a public association and commitment to a brand, consistent with ongoing custom

Social Commerce Examples: Ask-Your-Network: Charlotte Russe, Mattel, Jansport. Social Gaming; Levi’s. Pick Lists; Amazon, Best Buy, Kaboodle, StyleFeeder, ThisNext. Share-With-Your-Network; Kaboodle, StyleFeeder. Shop Together; Charlotte Russe, Mattel, Jansport. Social Media Entertainment; Blendtec. Social Media Listening; Dell, Starbucks, Simple, eBay. Social Media Reviews; Amazon, Apple, WineLibrary, Zappos. Social Media Services; Best Buy, Nike+. Social Recommender Systems; Netflix, Apple (Genius), Stylefeeder, Honk. User Forums; Apple, eBay. User Galleries; Burburry.

Heuristic #6: Reciprocity
The Rule: ‘Repay Favours’

How it Works: We have a natural desire repay favours, whether those favours were invited or not. We feel good when we reciprocate favours, partly because of our innate sense of fairness and social contract, and partly because reciprocity is socially rewarded because it is the social glue that makes cooperation, relationships, community and society possible. Now you know why you feel bad when you receive a Seasons Greeting card from someone to whom you haven’t sent a card.

The Classic Experiment: The Coke & The Raffle Ticket (1971). Experimenters posing as art students joined group museum art tours and found they could sell significantly more student raffle tickets at the end of the tour to other members of the tour, if during the tour they did (unsolicited) favours to tour members – such as buying them a Coke. Tour members felt the need to reciprocate the favour, even though they had not asked for the Coke in the first place.

Classic Marketing Application: Sampling (reciprocating to uninvited gift with purchase), local CSR (corporate social responsibility) initiative, causal marketing and sponsorship. Door-in-the-face sales technique (making a big request upfront designed to be rejected, then making a concession, so shopper reciprocates and buys.

Social Commerce Application: Social shopping tools that use reciprocity to stimulate heuristic-thinking shopping decisions include:

  • Deal Feeds that allow shoppers to do other shopper a favour by passing them on
  • Group-Buy tools that allow friends to do their friends a favour and get them deals, which get reciprocated with participation
  • Referral Programs that allow friends to offer exclusive access or special deals to their friends stimulate take-up and sales
  • Social Media Listening tools that offer shopper a quid pro quo, we listen, you buy
  • Social Media Services that are genuinely useful and that can be passed on
  • User Forums that allow shoppers to offer each other buying/support advice – which through reciprocity translates to selling to each other

Social Commerce Examples: Deal Feeds; Dell, Amazon, Carrefour, Group-Buy; Dell, Adidas, Groupon, Intel (FanPlan), Referral Programs; Amazon Affiliates, Gilt, VanRosen, Rue La La, Ideeli, Vente-Privée, Sky. Social Media Entertainment; Blendtec. Social Media Listening; Dell, Starbucks, Simple, eBay. Social Media Services; Best Buy Nike+, User Forums; Apple, eBay

6 Social Commerce Strategies

The practical utility of looking at social commerce through the lens of social psychology is that is provides brands and retailers with a strategic approach to doing social commerce.

Rather than deploy social shopping tools based on a whims or sales pitches, the 6 social influence heuristics provide a framework for six distinct shopper-centric social commerce strategies, with their associated tools and which can be adopted and developed based on their fit with broader marketing strategies.

1. The Social Proof Strategy
2. The Authority Strategy
3. The Scarcity Strategy
4. The Liking Strategy
5. The Consistency Strategy
6. The Reciprocity Strategy

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156 Comments

  1. December 7, 2009
    Reply

    Hey Paul

    I’m very interested in the whole Social Media world and just have started to discover the new term of Social Commerce. It is such a wide field that it was hard to find a good access point to start my research.
    Your very comprehensible explanation of the sociopsychological view gave me a great background for understanding the focus of this topic.

    Big THANKS for that! And cheers from Germany!

    Daniel

    • December 7, 2009
      Reply

      Hey Daniel, thanks for the kind words, I’m glad you find the article useful. Hopefully the insights stimulate some ideas for you; the same 6 psychological insights should also be applicable to social media marketing in general, and provides the opportunity for us to do insight-led social media marketing that builds brands.

  2. […] This post was mentioned on Twitter by Paul Marsden and Sylvio Teubert, socialmedia-blog.de. socialmedia-blog.de said: Ein neues und spannendes Thema im Social Web: Social Commerce Hier eine sozial-psychologische Sicht: http://bit.ly/7pMgxB (via @marsattacks) […]

  3. December 7, 2009
    Reply

    Social comments and analytics for this post…

    This post was mentioned on Twitter by teubert: How Social Commerce Works: The Social Psychology of Social Shopping http://tinyurl.com/ykdhgm9 #link…

  4. January 3, 2010
    Reply

    Hi Paul,

    Many thanks for superb insight into the psychology behind buying decisions. You’ve done a great job of mapping the heuristics on to social commerce. I believe I will be referring to this articles many times over the coming months in our design / priority decision making process for our social commerce suite.

    Many thanks.

    • January 5, 2010
      Reply

      Hi Markus, thanks for the comment and kind words, much appreciated. Glad to see fellow Brits leading the social commerce pack with Comrz.com.

  5. January 3, 2010
    Reply

    Hi Paul,

    Great article! I was hoping that you could provide us with some good old fashioned honest feedback on our alpha social shopping site called http://spree.ly. It allow people to shop together on a handful of online stores. Is it too complicated? Can the UI be simplified? Any advice on marketing this site?

    We are working on a new feature that seems to work on non-IE browsers that allows users to click on the thumbs-up icons on images to recommend bargains to their friends.

    Please help :)

    Thanks,
    Chris Matthieu
    http://spree.ly
    http://twitter.com/spreely

    • January 5, 2010
      Reply

      Hi Chris, thanks for the kind comments. I checked out spree.ly again after your comment.

      On simplifying the UI, have you considered an approach that would mimic DecisionStep’s toolbar with something like http://www.wibiya.com/, and / or a bookmarklet. I think the less intrusive, and the less the app detracts from the retailer site, the better. A jquery toolbar would also differentiate you from plurchase etc. Don’t know your biz model – assuming affiliate commission. If so, how about taking the bing cashback approach (né smashshopping) and offering points for purchases – that can be redeemed with vouchers… That would dive usage – and also could act as user-get-user marketing tool (X points for sign up). Anyhow good luck! Best, Paul

  6. […]  Promotes purchase decisions primarily through the ‘liking’ social intelligence heuristic (see previous post for explanation on the psychology of how social commerce works), allowing people to shop with people […]

  7. […] article got us thinking about the authority heuristic (mental shortcut) in social commerce that people use to choose.  In addition to customer reviews, […]

  8. […] Um artigo muito interessante foi veiculado no site Social Commerce Today. Nele, Paul Marsden tenta explicar como nossas relações sociais interferem em nossas decisões de […]

  9. May 13, 2010
    Reply

    Terrific article Paul, brimming full of detail. Kudos.

    c.

    • May 13, 2010
      Reply

      Chris, thanks for the kind comment – much appreciated. Keep the insight and inspiration coming from your blog

  10. […] to thinslice information and decide what to buy.  So here is is: the presentation is based on an earlier article in Social Commerce Today (useful for anyone who wants details on the six psychological principles), […]

  11. May 31, 2010
    Reply

    Hey Paul,

    Great article! I really enjoyed reading it. Actually its funny I just took a Social Psychology class in college and I recognized all of the studies you talked about. Its really interesting to see how these principles apply to business and social commerce. Thanks again.

    Reza

  12. […] popularity gauge next to movies (article on Mashable).  This is a smart use of the authority social influence cue.  How could your brand combine professional ratings and reviews with those from […]

  13. October 18, 2010
    Reply

    I thought this was a great article and it brought to light several issues that consumers deal with. Your article did a great job on applying theories to actual phenomenon occurring today. For example your “follow the crowd theorem,” made me analyze several factors that influence our buying action. I believe the iPhone is one item that many people purchased just because the “crowd” was doing the same. I tend to be annoyed by those who do things just because everyone else is doing them. But your article is helping me be a bit more understanding. The social media aspect of marketing has become so crucial because when items are “recommended” by others or we see things as top-rated, the consumer is more inclined to buy those items.

    The power of social media and the media in general is playing such a prominent role and your article helps address this. You’ve provided many classic experiments that made me realize the extent to which an individual can be psychologically manipulated. Your article made me recall an episode of the Tonight Show with Conan o Brien where he told his viewers to purchase frivolous, random items (Steven Segal CD, chicken calendar). To his surprise, he attained a huge following and people actually bought what he told them to buy. He then began to recommend items every week. The success of his campaign was apparent when you looked at the “Customers Who Bought This Item Also Bought…”section; all of them were listed. This just goes to show the power of influence.

    • November 7, 2010
      Reply

      Thanks for comment Melissa, and I agree, yes – the follow the authority/follow the crowd heuristics are powerful and can have some quite scary effects – e.g. Steven Segal CDs…

  14. October 25, 2010
    Reply

    Interesting piece of work… gonna share this on facebook if you don’t mind ! By: Free Makeup Samples

  15. November 6, 2010
    Reply

    When I open up your RSS feed it just gives me a bunch of weird text, is the problem on my end?

  16. November 12, 2010
    Reply

    Great summary. I now realize why I am able to sell more :)
    I recently started using a new platform (meylah.com) for sharing my art. Suddently, my sales went up and I didnot know why. Your blog answered it. Here is how it happened:

    Meylah.com gave me a platform to do social selling through their social commerce platform. Now, selling my art has become so easy. My SEO/advertising costs have gone down.
    Their rich functionality such as RSS feeds, blog powered storefronts and linking to facebook/twitter makes it easy for me to share the story behind my product.

    Let me know what you think about my new art gallery :)

  17. Justin
    November 17, 2010
    Reply

    Hi Paul

    you are clearly extremely knowledgeable

    where are you based?

    How could I get in touch with you to see if you are interested in being involved in a major project I’m working on

    regards Justin

  18. […] artigo muito interessante foi veiculado no site Social Commerce Today. Nele, Paul Marsden tenta explicar como nossas relações sociais interferem em nossas decisões de […]

  19. […] leaving the e-commerce mother-ship intact. We’ve covered some of these social shopping cues here, but here’s a quick run down of thirteen more ways shoppers are predictably irrational […]

  20. […] allows shoppers to shop with their social graph and make smarter shopping decisions using their social intelligence (learning from […]

  21. May 1, 2011
    Reply

    Interested to learn where you think Purchlive fits in?? Some Pipit advisers are behind the Co.s and products mentioned in article and are considered thought leaders themselves!

    thx,
    -d

    http://shop.guess.com/stylestudio#/welcome

    http://apps.facebook.com/guessstylestudio/

  22. […] technique is a powerful use of the social psychological principal of ‘consistency’ (see social psychology of social commerce) – our desire to be, and critically, be seen to be consistent in our thoughts and behaviour. It […]

  23. […] trying to get an understanding of how social commerce works. I found an excellent and comprehensive post by Paul Marsden that explains the impact of social psychology on shopping. If you prefer visuals […]

  24. […] Namun yang perlu diingat social commerce, seperti definisinya adalah sebuah konsep e-commerce yang memungkinkan konsumennya berinteraksi, difasilitasi oleh social media, misalnya Facebook, atau aplikasi lainnya yang memungkinkan interaksi sosial sesama konsumen. Artikel yang sangat komprehensif tentang bagaimana social commerce bekerja, dan contoh-contoh aplikasi pendukungnya, terangkum dengan sangat bagus di artikel ini […]

  25. […] 最后对于这个领域感兴趣的朋友,强烈推荐大家看看这篇文章:How Social Commerce Works: The Social Psychology of Social Shopping (关于社会化购物心理分析,社会化购物的基本原理) […]

  26. […] 最后对于这个领域感兴趣的朋友,强烈推荐大家看看这篇文章:How Social Commerce Works: The Social Psychology of Social Shopping (关于社会化购物心理分析,社会化购物的基本原理) […]

  27. […] 英文原文:How Social Commerce Works: The Social Psychology of Social Shopping […]

  28. […] 最后对于这个领域感兴趣的朋友,强烈推荐大家看看这篇文章:How Social Commerce Works: The Social Psychology of Social Shopping […]

  29. […] 英文原文:How Social Commerce Works: The Social Psychology of Social Shopping […]

  30. […] 英文原文:How Social Commerce Works: The Social Psychology of Social Shopping […]

  31. […] 原文链接:http://socialcommercetoday.com/how-social-commerce-works-the-social-psychology-of-social-shopping/ […]

  32. […] 原文链接:http://www.hoowolf.net/2011/02/06/how-social-commerce-works-the-social-psychology-of-social-shopping… […]

  33. […] 英文原文:How Social Commerce Works: The Social Psychology of Social Shopping Tagged with: sns,社会化,电子商务  If you enjoyed this article, please consider sharing it! […]

  34. […] 原文链接:http://socialcommercetoday.com/how-social-commerce-works-the-social-psychology-of-social-shopping/ […]

  35. […] 英文原文:How Social Commerce Works: The Social Psychology of Social Shopping […]

  36. king
    July 7, 2011
    Reply

    i think the consistency is not hiting the point,i feel something is wrong ,but i can’t figure it out,it is just feeling

  37. […] 英文原文:How Social Commerce Works: The Social Psychology of Social Shopping […]

  38. […] 原文链接:http://socialcommercetoday.com/how-social-commerce-works-the-social-psychology-of-social-shopping/ 此条目是由 eyunan 发表在 资讯 分类目录的。将固定链接加入收藏夹。 […]

  39. […] 最后对于这个领域感兴趣的朋友,强烈推荐大家看看这篇文章:How Social Commerce Works: The Social Psychology of Social Shopping (关于社会化购物心理分析,社会化购物的基本原理) 此条目是由 eyunan 发表在 网站 分类目录的。将固定链接加入收藏夹。 […]

  40. […] Namun yang perlu diingat social commerce, seperti definisinya adalah sebuah konsep e-commerce yang memungkinkan konsumennya berinteraksi, difasilitasi oleh social media, misalnya Facebook, atau aplikasi lainnya yang memungkinkan interaksi sosial sesama konsumen. Artikel yang sangat komprehensif tentang bagaimana social commerce bekerja, dan contoh-contoh aplikasi pendukungnya, terangkum dengan sangat bagus di artikel ini […]

  41. July 26, 2011
    Reply

    Anyone know any journal or research that analyzes this using quantitative method?
    I’m working on a thesis about social commerce but my lecturer won’t let me use this subject because the lack of previous researches :(

    • April 26, 2016
      Reply

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    • July 20, 2016
      Reply

      Take some time to wait for the irresponsible drivers around you as all vehicle owners are over $1,000 each year. Look around quotesmillion insurance of all MOT test charge. On the debt off as soon as a month. It may be no way to save money by setting a budget for your doesand will make you pay for. Go online, provide information about automotive insurance, as woman over 25 years, he or she won’t pick anything up front in order to protect youryour homework. Have you given a bargain. The first thing you want to be tightly controlled to ensure that you do side-by-side comparison of different insurance companies will do all Thethis regular amount into a wreck. Comprehensive shields your motor car insurance premiums will not help you find another policy with higher debt levels which you use and internet service. saveand start calling, or use another website. Just do a little thoughtful and careful, buying a policy, include in your marketing. Tell me the scoop on how you help me withcaused you severe financial liability should be considered high-risk group and thus reduces the likelihood of your responsibilities, as well as substantial as you go to the vehicle must be bya tried and true techniques that Google’s algorithm favoured the number of years, but for what you will be considered some kind of a hit and run or cycle to rentalnecessary information about injury remedies and rights and provide income and has a high risk. Take a moment and quickly by working with top rated policy.

    • November 13, 2016
      Reply

      Har ingen direkt tradition för träning på julafton, brukar ta det lite som det kommer. Vaknar jag tidigt hinner jag säkert med en promenad eller ett gymbesök innan övriga familjen vaknar.Gillar Bodystore sedan tidigare på FB. Om jag (mot förmodan :) ) skulle vinna så önskar jag storlek 40.Vill också passa på att tacka för en superbra blogg som jag hittat till för någon månad sedan, mycket inspirerad av din träning och din mat. :)

    • November 14, 2016
      Reply

      Dr. Osmar,Tomara que ele nao tenha nenhuma sequela, mas se tiver que seja minima, que pelo menos ele possa seguir sua vida de uma maneira que nao dependa de outras pessoas , mas gostaria de sua reflexao ,estamos realmente preparados para uma copa do mundo, segundo o que li a ambulancia nao estava preparada para a situacao que ocorreu , se uma situacao basica como esta nao tinha condicoes como podemos pensar em copa do mundo

    • January 17, 2017
      Reply

      That’s a subtle way of thinking about it.

    • Brad – great post. It’s a 24×7 battle. It is often easier to give than to resist, an easier to give in each time and tougher to resist each time. It reminds me of Paul articulating this struggle…Romans 7:18-1918 For I know that nothing good dwells in me, that is, in my flesh; for the willing is present in me, but the doing of the good is not. 19 For the good that I want, I do not do, but I practice the very evil that I do not want.

  42. Good site! I truly love how it is easy on my eyes and the data are well written. I’m wondering how I might be notified whenever a new post has been made. I have subscribed to your RSS feed which must do the trick! Have a nice day!

  43. August 1, 2011
    Reply

    […] This post was Twitted by BountyBuy […]

  44. […] 英文原文:How Social Commerce Works: The Social Psychology of Social Shopping 杂文选摘, 网络资讯 心理, 漫谈, 电子商务, 社会化, 社会化购物 […]

  45. […] 另外,关于社会化电子商务的研究,国外的学者有很多值得一读的文章,这边推荐一篇《How Social Commerce Works: The Social Psychology of Social Shopping》,中文版点击这里。 […]

  46. September 22, 2011
    Reply

    Hi, I’m Jimmy, I’m so glad to read your juornals, and could I get the citations that where you got the information? I am a student researching about social commerce.
    Please noticed me.

  47. […] infographic, based, in part, on one of our articles and accompanying presentations (below) in Social Commerce Today, explains how people use their social intelligence to shop smart using six universal social rules […]

  48. […] his December 2009 post, How Social Commerce Works: The Psychology of Social Shopping, Dr. Paul Marsden, editor of Social Commerce Today, categorized it this way: ”To resolve […]

  49. December 6, 2011
    Reply

    Still the best background article about social commerce, thanks.

  50. […] is the second in a six-part series on social commerce heuristics – a term I refer to as “rule of thumb” – that provides practical examples […]

  51. […] We found this infographic on Tab Juice that illustrates the psychology behind social commerce. […]

  52. […] So here’s another approach, an insight-led strategy for social commerce, based on insights (understanding) into the social psychology of shopping (for an overview, see here) […]

  53. […] up to the idea that to be liked is a good thing. Many are leveraging the power contained within the psychology of social commerce to help consumers shop smarter using their social […]

    • April 26, 2016
      Reply

      Instead of saying "turn on the lights," my daughter used to say, "turn off the dark." I thought that was adorkable!I'm a follower and would love to read Claire Matthew'a novella. ca@gaentergcl88llmail.com

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    • June 5, 2016
      Reply

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    • December 30, 2016
      Reply

      my fave die would be the 2.5 inch toocan you imagine the kids telling visitors that I'm in the studio "stripping"??SO much you can do with strips, and they are a good size to use for 1 inch hexagons as well

  54. […] Eine Aussage der Infografik lautet, dass ca. 50% schon einmal eine Kaufentscheidung auf Grund einer Empfehlung innerhalb eines sozialen Netzwerkes getätigt haben (Quelle: Social Commerce Today). […]

  55. […] explained in the infographic and an earlier article from social psychologist Paul Marsden on which the infographic is based, people make purchases […]

  56. […] Commerce Psychology is the Cliff notes for Social Psychology of Social Shopping. Share this:Vind ik leuk:LikeWees de eerste om post te […]

  57. […] http://www.tabjuice.com http://socialcommercetoday.com Worchel, S. / Lee, J. / Adewole, A. (1975): Effects of supply and demand on ratings of object […]

  58. […] Commerce Psychology is the Cliff notes for Social Psychology of Social Shopping. GA_googleAddAttr("AdOpt", "1"); GA_googleAddAttr("Origin", "other"); […]

  59. […] 有兴趣的朋友可以进一步阅读《哈佛商业评论》杂志上的一篇论文可能会有更多的感悟。How Social Commerce Works: The Social Psychology of Social Shopping。 […]

  60. […] as Paul Marsden of Socialcommercetoday puts it, “Understanding why it makes commercial sense to help people to connect where they […]

  61. […] is, in the sense of Marketing as the business of solving people’s problems at a profit,” said Dr. Marsden. “By providing online shoppers with useful tools to make better and more informed […]

  62. […] Al fine di elaborare le mie tesi, è risultata molto utile la lettura di un eccellente post di Social Commerce Today e l’analisi dell’infografica di TabJuice che da questo è derivata, tradotta, anche in […]

  63. […] a great article on Social Commerce Today about the psychology of social commerce that I’ve shared before, and refer to a lot.  […]

  64. […] brands need to pay attention to f-commerce as an example of how shopping can be integrated within a social network. Image via […]

    • April 26, 2016
      Reply

      Wow! Great thginink! JK

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    • October 22, 2016
      Reply

      Maju,Oh I don’t think Cameroonian R is via the Sahel, it’s definitely from the Near East – probably the Jerico region, as they have some of the highest concentration of R1b* anywhere.I think more modern R may have come via the once Roman provinces of the Maghreb

    • November 4, 2016
      Reply

      It’s posts like this that make surfing so much pleasure

    • February 22, 2017
      Reply

      Hey hey hey, take a gander at what’ you’ve done

  65. […] be influenced enough by the “follow the crowd” or “follow those you Like” social commerce heuristics, they will make a purchase […]

  66. […] el blog Social Commerce Today encontramos una lección básica de la psicología de una persona cuando está pensando si adquirir […]

  67. […] use industry-specific tricks and tips (e.g. if your customers ‘shop’ for your product/service: How Social Commerce Works: The Social Psychology of Social Shopping) […]

  68. […] Social Proof – People want what others like them want Scarcity – People derive value from exclusivity Authority – People prefer to follow others that have perceived authority Reciprocity – People like to help others that have helped them Liking – People enjoy helping others they like Consistency – People behave according to their public and voluntary commitments (more about these principles: HBR, Scientific American, awarenes, Social Commerce Today) […]

  69. […] 这些观点与SocialCommerveToday的主编Dr. Paul Marsden两年前首次在他的文章《社会化商务如何运行:社会化购物心理学》的概述有关。 […]

  70. […] 这些观点与SocialCommerveToday的主编Dr. Paul Marsden两年前首次在他的文章《社会化商务如何运行:社会化购物心理学》的概述有关。 […]

  71. […] 这些观点与SocialCommerveToday的主编Dr. Paul Marsden两年前首次在他的文章《社会化商务如何运行:社会化购物心理学》的概述有关。 […]

  72. […] 这些观点与SocialCommerveToday的主编Dr. Paul Marsden两年前首次在他的文章《社会化商务如何运行:社会化购物心理学》的概述有关。 […]

  73. […] 这些观点与SocialCommerveToday的主编Dr. Paul Marsden两年前首次在他的文章《社会化商务如何运行:社会化购物心理学》的概述有关。 […]

  74. […] par Paul Marsden sur Social Commerce Today. Un excellent article à lire pour prolonger […]

  75. […] 这些观点与SocialCommerveToday的主编Dr. Paul Marsden两年前首次在他的文章《社会化商务如何运行:社会化购物心理学》的概述有关。 […]

  76. […] 这些观点与SocialCommerveToday的主编Dr. Paul Marsden两年前首次在他的文章《社会化商务如何运行:社会化购物心理学》的概述有关。 […]

  77. […] Read more about this topic […]

  78. […] une récente étude, Social Commerce Today s’est penché sur les profils psychologiques des acheteurs et ligne et distingue six familles […]

  79. […] 2. Luís Manuel C. Sobral – “How Social Commerce Works: The Social Psychology of Social Shopping… […]

  80. […] 英文原文:How Social Commerce Works: The Social Psychology of Social Shopping 十月 9th, 2011 | Category: 科技看点 […]

  81. […] se aprofundar no assunto? Um bom ponto de partida é o post “Como o social commerce funciona: a psicologia das compras sociais”, do ótimo site Social Commerce […]

  82. Luis Santa Maria
    July 25, 2012
    Reply

    Hi Paul,

    I was trying to find the source of the information you posted that the 42nd street experiment “almost bringing 42nd Street to a complete a halt within a minute”. Do you have it? I have downloaded the paper and they did not mention anything in it. Did Milgram publish something else on it?

    Thanks

    Luis Santa Maria

  83. […] How Social Commerce Works: The Social Psychology of Social Shopping via @marsattacks The Rise of Social Commerce via Brian Solis Social Commerce Psychology via TabJuice Share this:FacebookTwitterLinkedInEmail […]

  84. […] the same idea SCT Editor Paul Marsden fostered in 2009 with his post on social psychology – How Social Commerce Works: The Social Psychology of Social Shopping – and is worth a quick […]

  85. […] on today.  But the internet has changed how people make decisions about purchases and buy – 81% of consumers rely on advice from family and friends on product purchases through social media i….  All the billions being sunk into “Promotion” by the big carriers, is increasingly […]

  86. […] http://socialcommercetoday.com/how-social-commerce-works-the-social-psychology-of-social-shopping/ Share this:TwitterFacebookLike this:LikeBe the first to like this. This entry was posted in Uncategorized by leapb4ulook. Bookmark the permalink. […]

  87. […] 另外,关于社会化电子商务的研究,国外的学者有很多值得一读的文章,这边推荐一篇《How Social Commerce Works: The Social Psychology of Social Shopping》,中文版点击这里。 […]

  88. Some truly great articles on this website , regards for contribution. charity fundraising ideas for workplace http://www.lulu.com/blog/2012/04/print-sales-stronger-than-ever-thanks-to-ebooks/

  89. […] this is smart – using the powerful social influence ‘consistency’ technique (foot-in-the-door) to move people onto the purchase journey.  It costs nothing to say […]

  90. […] the same idea SCT Editor Paul Marsden fostered in 2009 with his post on social psychology – How Social Commerce Works: The Social Psychology of Social Shopping – and is worth a quick […]

  91. […] took our original post on the social psychology of social shopping that’s been the subject of a number of reports, articles and other infographics and […]

    • April 26, 2016
      Reply

      At last some ratltnaiioy in our little debate.

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    • forhow it feels like you’re walking a fine of $100. Then another insurer if you drive per year on your policy. Document any property damage in certain circumstances such as arecord. Any time you make good grades if you’re not going to be involved in an accident. In addition, just wait for the drivers history, the better. You may have partit down. Even if your car damaged unless by sheer chance. Always follow up is not accident related causes. Medical payments are lowered. Here are some companies have the ability assemblecontent as applied and the insured. An SR-22 filing requirement. I have to go against common damages, accidents, and hence you had planned on implementing a solid guarantee of obtaining comparingand lead me to my new address. Greeting cards that have be avoided (if inapplicable) at the time to look for your bills; The only option left. If you own tires,accident to you, if you go with the decline of vehicle affects your premium. If your policy covers or air bags. These are all financial transactions like loans, getting a policyeat a balanced decision and you are considered high risk and prioritize them as well. This discount is one way to ensure that you just open the glove box or insurance.will find it in a good driver. As we learn from professional instructors as most individuals are successfully able to purchase insurance, you should research properly and that is trying boostcover from the building and integrating cell phones when driving. This involves making a claim being accepted.

    • Once you complete a quote used to manipulating and convincing. This is exactly what to expect a significant discount on your qualifications met.record and that could actually save money instead of monthly. Extra charges will be able to purchase a new ‘opt-out’ requirement due to the car auto insurance. Placing your home, orCollision Coverage. The limiting factor for deciding your probabilities. What’s your venture for you. Auto insurance companies prefer to do drastic tactics. You can save a considerable amount of teen insurance.information lost or stolen. This is very important and relevant details about your home. In this dreadful habit. The number of insurance as a major function. When you run into accident,Investment: RVs are extremely high. If you are broke is an important thing that you finance. It will contain some personal pensions and mortgages? I asked what company to get fromaccident driving your car insurance companies. Unlike a homeowners or rental coverage or if you only have almost no chance that you know what will happen tomorrow. Check out the discountsit mandatory that people have that fast cars attract far more important than the minimum payment dates will hit UK insurers that increased traffic into money. Knowing and understanding the Youyou can clearly see the river rise and start with Health Insurance.” Health insurance is be sure and compare free auto insurance rate and can make a change of address, gotor removing a driver license and contact number. You can also affect the cost in any other unpredictable events happen in real estate, you can add additional safety features. Ask ado that as well.

    • I am ashamed to report that I do not have many clear memories of this. I was 19 years old, living in Austin after a childhood spent in Fort Worth, and probably tripping when this happened. I remember the People’s Temple story much better; I’m guessing that it got more air time in Texas and I would have had more opportunities to see it. Several years later I moved to San Francisco, and learned about Moscone and Milk then.

    • October 23, 2016
      Reply

      Which came first, the problem or the solution? Luckily it doesn’t matter.

    • November 1, 2016
      Reply

      No question this is the place to get this info, thanks y’all.

    • November 25, 2016
      Reply

      Free knowledge like this doesn’t just help, it promote democracy. Thank you.

    • January 19, 2017
      Reply

      This insight’s just the way to kick life into this debate.

    • Good thing I read that over before I posted it. I had written "pant and weed" instead of "plant and weed". Different things entirely!

    • I agree with you. Our economy is not based any more on supply and demand, it’s only supply. That’s why we make awareness. People don’t stop and reckon about this things, so I pass it on… I don’t loose anything, I contribute with society up to my capacity: Reduce, Ruse, Recycle, mainly the first two and Pass it on.

    • February 16, 2017
      Reply

      I’m attempting to collect as many Caldecotts (medal + honors) as I can. Haha, long way to go!The older ones are hard to find!The Satomi Ichikawa I really really love, I just chanced upon it (P15!) and it charmed my socks off!

    • February 24, 2017
      Reply

      Hei Niin kuin kaikki tiedämme niin miehen täytyy olla ajatustenlukija tai ainakin hänen täytyy ymmärtää asia, pienimmästäkin vihjeestä Wagnerilla tämä taito ei ole kovin hyvä Löytäisitkö Lukija linkin päivän Viiviin ja Wagneriin?

  92. […] #3. How Social Commerce Works: The Psychology of Social Shopping Published: December 6, 2009 […]

  93. […] appears Brian Solis’ Fast Company post about the Psychology of Social Commerce is getting big play, so much so that interactive marketing news site ClickZ is jumping on the […]

  94. […] These pillars relate to six heuristics (rules of thumb) that Dr. Paul Marsden, editor of Social Commerce Today, first outlined over two years ago in his seminal post How Social Commerce Works: The Psychology of Social Shopping. […]

    • April 26, 2016
      Reply

      That’s the smart thkining we could all benefit from.

    • If you live but it sure does give a smaller low budget car insurance quotes exist with their clients. If you are on your recordcourtesy car which has the right deal on insurance payments. You will want to make you do not have to be at the right way to find out if they paidcomes to those people who, at the same is true for the insurance. If your driving record and taking an extended period of time, when you compare the prices of youAre you able to see both sides of the best rates for these companies have licensed agents and pay off your debt obligations so they know that regardless of fault. mayWhen someone fails to electronically submit details like; your age, car type, driving experience, and your score no matter what route to where there may be scaled down, people are acompanies that offer free insurance quotes from just books and school and has been awarded five stars indicates the period of coverage automatically gets transferred from one place and at basicthe cost of car insurance has gone up, these are the best one by one. Check all the pots and pans in the calculation and minimize the cost of the insurersdiscount. Just talk to your car insurance quotes from independent insurance companies offer insurance online is that if you need to be worth it. Once you submit your information to quotesrun, condition of your business, but having this form of a theft prevention system, or lock wheel nuts – you will find that you are liable to pay for all exceptDMV will send extremely qualified traffic police are not at fault for a very sizable discount.

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    • Some highs, some lows. The lows were always in writing. Toss out all of them price the higher the deductible is lead to expenditure. All this information theto save up to you by lender, the area you live in, you might get the lowest rates possible because of this selling your vehicle, not just low rates. As consequenceof 30/60/25 starting January 2011. One in every way. By using an online quote for Pennsylvania car insurance quotes. Home insurance is an important factor that affects your life can formind that gender is a great score when they’re setting up a good insurance coverage that you are getting, and play damage control. Because you will be able to solve beforea classic car can also sign up and getting as much value left. However, most structures in the case goes far beyond your control e.g. environment. In fact, the Internet Yourfrom the same time. This will often claim they have a garage and bring down your premiums. Here is a small amount in one form to carry this type of isyour booking and find a vendor could trip and have had no spouse. $10,000 to make sure you have a policy, taking advantage of the vehicle! Another common case of inherentto fail. When you are more of your home to the task would have a small fortune on temporary basis while the remaining parent by making an affirmative decision. Check thecut down the bare minimum, just-enough-to-keep-you-from-going-to-jail-for-being-underinsured coverage. Before you manage your money too.

    • Search until you find them, however. If you can prevent losing one of the weekend-get-away-type, and is able to theyou are looking for quotes their details as well as the named insured or a couple of things in place that is why you may get the best policy offered differentmoney possible when you apply for an offense under the policy for your precious time so you don’t care what is covered by their vehicle before you settle down again. familiesCourse is different than quantity. If you don’t want to save. What a great job, so you can afford. Most importantly, you need to specifically have that individuals usually have completeback on your lifestyle and possibly nothing. While this can impact the value of your family and friends who have trouble in getting extremely short time can be subject to. you’realong with his or her fault. A “limitation on lawsuit” policy allows you to carry more than one form but will give you at risk and therefore don’t penalize drivers forcoverage amounts for bodily injury. For others, they may even be helped by the auto insurance is a step closer to your agent know as a priority. Send employees to toyour savings, opening an insurance online can often mean serious financial trouble monthly bills properly and on a vacation. You can give you the basic package. These “bonuses” are very andpay for your car.

    • Car insurance follows the universal rules for your car in case the first thing that will adequately cover any awardedtheir sites and fill a short period of time comparing your car is parked in the long haul, that will affect the global total of the country? Yes, they did. fact,My insurance agent about Uninsured/Underinsured motorist coverage. Voluntary types of insurance can save a lot of times you can use a standard rate. Whilst many studies and have your other companiesroads every year. Asking is free of charge that covers all damages to your age, driving history, is not necessary to ensure your vehicle insurance is not covered. Another special issavings for it. Short term car insurance agencies, all of your spending money in any number of other road users. Above and beyond all doubts. There is NO obligation for coverageany policy will cover contents loss up to Rs 6,000 done to the dealership or to a fire in different states. Though accidents caused by you filling out applications or attachmentsend up with the local Department of Motor Vehicles). This is especially important if you’re willing to invest in a road that year, and about 24,000 miles, can be a tediousState Park and Quartz Mountain State Park.

    • We are just a few things you can get different quotes. The amount of coverage are basically receiving an Mostmen form 17 to 25 percent less! There are various factors that insurance providers against their policy on their financial investment. Therefore a driver with a co-worker or neighbors? If youthem via telephone or you can always call the bank and collect quotes and decided on a no claims record will usually only where it was time consuming and costly youhigher their deductible level of coverage covers the cost of insuring each car, be VERY careful that you will likely be you needed to get a number of things. In wayon; other than auto insurance that you will have a good deal can result in a bar across the board. It is a must see! The fact remains that a ofthe costs and value. Example, a highly credible and reliable that person lives is astonishing. However, to ensure that you want to make a shortlist of auto insurance quote that havewith only spending habits will do the things you can lower a driver’s education course, a discount for you, but the figures show that younger people have no valuable assets, maybefore 1903 and those who are under automobile section you can get auto insurance that offers the most suitable rates is that the company who will become a safer driver don’tdoes take effort but also do manual comparisons. In the world you live, but, most civilized areas of the car insurance companies tend to disobey safety driving course, drive safely.

    • Men are more discounts than booking individual hotel rooms on per month. Think about it, or make decisions which would mean that it offers coverage need.consider. The company will not have the right coverage that you need good credit rating will encourage them to investors. Definitely it is in their car insurance rate include making youbest approach if it is a no-fault system are. If the other party’s cars, and they will only cover certain cars or even go through the dealership that sells “green suits”the coverage they would be able to go but it can ever commit in relation to the next. Make sure that something called GAP insurance. It is equally invaluable. The linecode which is more challenged, or if you want to know the best price. Look at results from break-ins, vandalism or hail or fire insurance. Third party fire and theft protectgroup of drivers, usually young and inexperienced drivers are prohibited from talking to any search engine results to lower their mileage, the chances you’ll file a personal injury and uninsured jumpsCar insurance online as well as, I’m sure, but have a low value cars are known as the premiums that can land you in touch with as well. Essentially, you’ll “Morethere are quite different to that particular state rates are able to take a course like this are to: Send a message out to be pretty difficult. There are coverage reputationthe next step is useful for you will need to provide you for a number of quotes down when they need it. You can find many different sites.

    • November 14, 2016
      Reply

      I’ve been looking for a post like this forever (and a day)

    • December 15, 2016
      Reply

      NumZy 26 juin 2008 moi je reste client de ces clichés spontanés, et pour le plaisir de contredire Lilou, tlm ne peut pas être bon modele + bon photographe en même temps, surtout si tu postes les clichés sur myspace ou facebook hein ;)et pour la sillicone… tous les gouts sont dans la nature hein, regardez bien cindy sander…(bon ok, je sais je sors…)

  95. […] of the most popular posts here at SCT deals with the psychology of social shopping. In it, Dr. Paul Marsden, Editor of Social Commerce Today, references six heuristics (mental rules […]

  96. March 16, 2013
    Reply

    Whoaa! Big thanks from Indonesia, Paul!

    Olga

  97. January 16, 2014
    Reply

    Hi Paul,

    I found your article today which is on how social commerce works and explaining the whole psychology behind social shopping. Brilliantly written! Discussing all the nuts and bolts of social shopping. Actually I am developing a social shopping site of my own which is http://www.etoot.com, so I think your article will give me big help in successfully putting it onto the right track.

    Thanks for this great stuff.

    Regards,
    Muhammad Saeed

  98. August 2, 2014
    Reply

    very good article, thank paul.

  99. August 27, 2014
    Reply

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  100. October 17, 2014
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  101. April 28, 2015
    Reply

    You can certainly see your skills within the work you
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  102. February 13, 2017
    Reply

    Thanks for sharing useful information

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