How Social Commerce Works: The Infographic


Here’s a beautiful new infographic on how social commerce works; the social psychology of social shopping, from the good people over at Facebook commerce platform TabJuice.

The infographic, based, in part, on one of our articles and accompanying presentations (below) in Social Commerce Today, explains how people use their social intelligence to shop smart using six universal social rules of thumb (‘heuristics’) to discover and decide what to buy.

The opportunity is for brands to harness the six universals that underpin social smarts to sell smarter by helping shoppers shop smarter.

We believe that smart social commerce, helping people connect where they buy and buy where they connect, works when you start with insight, not technology. By thinking of social commerce as a people-play rather than a technology-play, you embrace customer centricity, and by building out social commerce based on one or more of the six universal heuristics that people use to shop smarter with their social intelligence, you start on firm ground.

If you want to know more about the psychology behind the six social heuristics, take a look at our background article (which among other things, explains the social dimension of the consistency rule, (hint, people like to be consistent with their past public behaviour – which is why social gestures (like button) are so psychologically powerful)), and download our slideshare presentation and summary graphic below – it’s useful fodder for planning sessions.

Kudos to TabJuice for a great infographic; insight-led social commerce is smart social commerce.

 

 

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6 Comments

  1. December 2, 2011
    Reply

    This is a great infographic Paul, thanks for sharing!

  2. […] How Social Commerce Works: The Infographic | Social Commerce Today The opportunity is for brands to harness the six universals that underpin social smarts to sell smarter by helping shoppers shop smarter. We believe that smart social commerce, helping people connect where they buy and buy where they connect, works when you start with insight, not technology. By thinking of social commerce as a people-play rather than a technology-play, you embrace customer centricity, and by building out social commerce based on one or more of the six universal heuristics that people use to shop smarter with their social intelligence, you start on firm ground. The infographic, based, in part, on one of our articles and accompanying presentations (below) in Social Commerce Today , explains how people use their social intelligence to shop smart using six universal social rules of thumb (‘heuristics’). […]

  3. […] 这六大支柱于去年晚些时候因为Facebook app提供者Tabjuice制作的一个信息图而火了起来。Brian 对这个信息图产生了浓厚兴趣,他凭借着对社会化媒体更深刻的理解对这六大支柱进行了阐述。 […]

  4. […] 这六大支柱于去年晚些时候因为Facebook app提供者Tabjuice制作的一个信息图而火了起来。Brian 对这个信息图产生了浓厚兴趣,他凭借着对社会化媒体更深刻的理解对这六大支柱进行了阐述。 […]

  5. March 31, 2012
    Reply

    Social Marketing is based on the whole social humans activity.

  6. […] six pillars were popularized late last year thanks to an infographic produced by Facebook app provider Tabjuice and its good to see Brian, who himself has a deeper […]

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