Consumer Psychology for a Digital Age

Hertz Group Offers on Facebook [Screenshots]

So we know that the principle reason that people interact with businesses and brands on Facebook is to get offers.

Hertz is obliging Facebook users with a group offer for car hire in the form of a ‘social coupon’ using the social commerce Share it Up app from PeopleString.  The more people who share the coupon, the higher its redemption value – up to a $35 value (US offer – running through July 16, 2012).

Smart. Offering consumers social utility by helping them solve a problem – in this case, getting good value – socially.  We like.


Today’s article is sponsored by Milyoni: The Leader in Social Entertainment