Groupon Focuses on Online, Not Local Deals [Screenshots]

The shape of Groupon things to come?  Over the Black Friday weekend retail sale fest in the US, the leading group-buy coupon platform for local deals focused not on local deals, but Woot/Gilt style online deals.  Online deals for Barclays Wine, Simon & Schuster Books and confectionary from (screenshots below) were offered, further blurring and distinction between flash sale sites, group-buy and daily deal sites.

A response to Facebook Deals, or a seduction dance for more wooing of Google?

Whatever the reason, Groupon is looking ever-more like a universal deals platform – with the Group-Buy mechanism now little more than a marketing hook.  Opportunity for a new real tuangou-style group buy platform to emerge?



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  1. […] This post was mentioned on Twitter by Paul Marsden, Yuji Kaneko. Yuji Kaneko said: 記事まだ読んでないけど、それってクーポンなんだろうか。 RT marsattacks: Groupon Focuses on Online, Not Local Deals [Screenshots] SocComToday […]

  2. November 30, 2010

    +1 for the blurring of boundaries between “flash sales/physical products” and “group buying/services or digital goods”.

    However, it will be hard to offer the same kind of discounts on expensive/non-recurrent products (TV sets, fridges) than on cheap/recurrent/High cost of acquisition products like wine or books.

  3. […] online flash sales (Woot, Gilt et al.) and group-buy local deals (Groupon, LivingSocial).  Just as Groupon is running online deals with e-tailers, and Gilt is running deals with local retailers, LivingSocial is now offering realtime deals for […]

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