Groupon Focuses on Online, Not Local Deals [Screenshots]

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The shape of Groupon things to come?  Over the Black Friday weekend retail sale fest in the US, the leading group-buy coupon platform for local deals focused not on local deals, but Woot/Gilt style online deals.  Online deals for Barclays Wine, Simon & Schuster Books and confectionary from Chocolate.com (screenshots below) were offered, further blurring and distinction between flash sale sites, group-buy and daily deal sites.

A response to Facebook Deals, or a seduction dance for more wooing of Google?

Whatever the reason, Groupon is looking ever-more like a universal deals platform – with the Group-Buy mechanism now little more than a marketing hook.  Opportunity for a new real tuangou-style group buy platform to emerge?

 

 

About the author

Paul Marsden

Chartered psychologist specialising in consumer behaviour and technology. Certified CX professional experienced in Design Thinking. A researcher, writer and speaker, Paul is head of Digital Insight at SYZYGY.

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By Paul Marsden

Digital Intelligence Today

Consumer psychology insights and news for digital professionals brought to you by WPP agency SYZYGY and Dr Paul Marsden (@marsattacks)

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Paul Marsden

Chartered psychologist specialising in consumer behaviour and technology. Certified CX professional experienced in Design Thinking. A researcher, writer and speaker, Paul is head of Digital Insight at SYZYGY.