The shape of Groupon things to come? Over the Black Friday weekend retail sale fest in the US, the leading group-buy coupon platform for local deals focused not on local deals, but Woot/Gilt style online deals. Online deals for Barclays Wine, Simon & Schuster Books and confectionary from Chocolate.com (screenshots below) were offered, further blurring and distinction between flash sale sites, group-buy and daily deal sites.
A response to Facebook Deals, or a seduction dance for more wooing of Google?
Whatever the reason, Groupon is looking ever-more like a universal deals platform – with the Group-Buy mechanism now little more than a marketing hook. Opportunity for a new real tuangou-style group buy platform to emerge?