Group-Buy Comes to Facebook


So the world has definitively gone group-buy mad, wherever you turn online you find a new group-buy service or deal.  Even Twitter is cashing in on the group-buy craze.

And now, Facebook has been ‘groupon-ed’, the Facebook marketing platform Wildfire, a specialist in plug-and-play Facebook apps for running promotions has just launched a ‘Special Deal’ group-buy app fully integrated in Facebook (working with PayPal) that is being premiered by the hip W hotel chain. We think this app could spread, well, like Wildfire.

As far as we’re aware, the Wildfire group-buy f-commerce app is a first – but others will surely follow (we know Getta! has something in the works – and expect other Facebook marketing platforms such as Invlover and Vitrue to jump in).

Screenshots and Wildfire’s promo video (released prior to the f-commerce app)…

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20 Comments

  1. […] This post was mentioned on Twitter by akvederis, Sylvio Teubert. Sylvio Teubert said: Group-Buy Comes to Facebook http://bit.ly/95Tsz2 #ecommerce #article […]

  2. July 11, 2010
    Reply

    i am on it like crazy, my splitbuy.com b2b service created 5 years ago and placed on the back-burner to await the mainstream rush is also going beta in a month or two ..
    said it 5 years ago, created a prototype http://www.splitbuy.com and went to sleep ,now i am waking up and i am liking the smell of these morning flowers!!! go wildwire and go social commerce , your finally here to proove me right !

  3. July 12, 2010
    Reply

    i contacted wildfire to ask where and how this will be available , is it already a part of the tools that come with one of thew plans and if so which one ? i can see few examples on fb like selling a 10 bill for 1$ group buy but thats all she wrote .

    i can already see services like payvment ,bigcommerce,shop ,etc.. making group buy trade part of their offerings.. simply great !

    hmm ……. social commerce will make overinflated bubbles go pop-pop while the 2.0 revolution provides real ebay alternatives , facebook credits will make pay-pal say ouch and non believers become followers ..

    current project got me feeling like a cheerleader for social commerce , every 10-15 year or so we pop a bubble and start inflating another one ..

  4. […] product category.  And that’s before we consider Facebook applications that let you run Group Buy deals in Facebook.  But what potentially sets the new Group Buy WordPress plugin aside is precisely that it’s […]

  5. […] Buy-With-Friends social commerce app is, of course, in addition to numerous third-party group-buy apps already available in Facebook, and in addition to Group-Buy deals that retailers can already set […]

  6. […] 44%: proportion of retailers who plan to use Facebook application in place of microsites for product launches and promotions […]

  7. […] West, Old Spice, P&G, Pampers, Pantene, Rachel Roy, Sears, Starbucks, Volkswagen, W Hotels, Walmart, Warner […]

  8. […] Nike, Nine West, Old Spice, P&G, Pampers, Pantene, Rachel Roy, Sears, Starbucks, Volkswagen, W Hotels, Walmart, Warner […]

  9. […] luxury hotel brand recently ran a group-buy campaign exclusively on […]

  10. […] luxury hotel brand recently ran a group-buy campaign exclusively on […]

  11. […] luxury hotel brand recently ran a group-buy campaign exclusively on […]

  12. […] West, Old Spice, P&G, Pampers, Pantene, Rachel Roy, Sears, Starbucks, Volkswagen, W Hotels, Walmart, Warner […]

  13. […] luxury hotel brand recently ran a group-buy campaign exclusively on […]

  14. […] 44%: proportion of retailers who plan to use Facebook application in place of microsites for product launches and promotions Share this:EmailPrintDiggLike this:LikeBe the first to like this post. […]

  15. […] years ago, a Facebook-centric marketing app for running social media promotions, Wildfire, launched Groupon-style group deals for Facebook, allowing retailers to offer group-discounts on Facebook when fans club together and buy […]

  16. […] Read more about f-commerce first success stories   3/ WHAT’S NEXT? In our crystal ball, we see f-commerce intensify with the probable arrival of social group-buying on Facebook, as the company is currently testing a new feature “Buy with friends” for social games and virtual goods. Think about it: let your customer share a purchase on his/her newsfeed and give his/her friends the opportunity to buy and get a discount directly in their newsfeed. The next trend might be f-groupon! […]

  17. […] years ago, Facebook-centric marketing app for running social media promotions Wildfire launched Groupon-style group deals for Facebook, allowing retailers to offer group-discounts on Facebook when fans club together and buy together. […]

  18. […] does it, American Apparel and Barnes & Noble do it.  So do Nordstrom, Gap, Old Navy, W Hotels, Fairmont Hotels and countless big and small brands and businesses around the globe.  Should […]

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