Consumer Psychology for a Digital Age

From Walls to Malls: F-Commerce Evolves as the F-Mall Opens [Screenshots]

The first ‘social shopping mall‘ on Facebook has opened its doors  – and it’s run by Payvment, the leading f-commerce payment solutions provider.

Since its inception in 2009, Payvment has signed up around 50,000 independent retailers, who can create retail storefronts on Facebook – all powered via PayPal X’s Adaptive Payments APIs – and allow their customers to shop and make purchases without needing to leave Facebook.

The F-Mall, the Facebook ‘social shopping mall’, is in reality right now, simply a collective searchable inventory of these retailers’ wares.

Think Etsy, just (far) less good (for now).  It’s more a proof of concept that is tantalising in terms of what’s to come on Facebook e-commerce – and credit to Payvment for pushing the boundaries of f-commerce.  Right now, you can browse – including see what your friends like (personalised mall (!)), you can ‘like’ products, buy them (albeit via an incongruous PayPal popup) and share your purchases with your Facebook friends. But add in the design, community, slick user experience, fast and simple checkout of Etsy, and the Facebook social shopping mall could grow to be a major marketplace.

One to watch.

Ughh, back to pop-up hell…

Here’s an interview with Payvment CEO Christian Taylor at last year’s 2010 PayPal gig on what the future holds in terms of f-commerce.


Comments (10):

  1. LIAD

    February 28, 2011 at 04:58

    We’ve had a basic marketplace running on Facebook for months.

    (it aggregates the products of all our sellers into a centralised shopping marketplace on Facebook)

    – we also work exclusively with Paypal’s Adaptive payments API – it is very cumbersome and trying to say the least but it does offer simultaneous checkouts from multiple merchants – which is a big win for consumers.

    Unlike Payvment, we don’t checkout on Facebook – we bring users back to to complete their purchase (facebook’s layout constraints were overly restrictive for us to design a checkout process we were happy with)

  2. jav

    February 28, 2011 at 16:45

    this going to hit very badly to online shoping market .Because facebook have a very huge number of online peoples .Go on facebook GOOD LUCK .

  3. luddz

    March 4, 2011 at 20:36

    the guy in the interview either has no clue or doesnt wanna give away/share any info. he stutters and avoids the question when there is in fact so much to say about paypals’s ups and downs as far as f-commerce goes.

  4. GW

    July 10, 2011 at 21:19

    ShopBox Rocks and coming to facebook next month!!! Look out for it.


Leave a Reply

Your email address will not be published. Required fields are marked *