A heads up on a free Mashable-sponsored social commerce webinar next week (Wed July 28, 12 noon EST) from Alvenda 8thBridge and Hallmark:

“Learn How Hallmark and Alvenda Launched a Social Commerce Channel on Facebook”

Details below, and registration here.  Social Commerce Today will be participating, supporting David Saville, Innovations Product Manager, Hallmark and Wade Gerten, CEO and Founder, Alvenda 8thBridge.

Registration is open now – so head over to the eventbrite site now and sign up for the free event.

Webinar Overview:

Join us for a free webinar about social commerce. David Saville will speak about how Hallmark is fostering genuine relationships with customers on Facebook and directly monetizing those conversations for the first time. He will also discuss how their social media strategy has evolved from a marketing-only approach to include selling. Wade Gerten will provide an overview of how merchants use Alvenda to create social shopping experiences for their customers. And Paul Marsden from Social Commerce Today will talk about the social psychology of social commerce. There will be time for a 10-minute Q & A session after the presentation.

Speaker Information:

David Saville, Innovations Product Manager, Hallmark Cards, Inc.

David Saville brings “what’s next” to Hallmark’s digital product lines such as Personalized Greeting Cards, E-cards, and Hallmark Mobile. David has a breadth of ecommerce experience including business development, new site implementation, and back-office operations. Recently he has been leading the effort to distribute Hallmark’s store into channels like Facebook utilizing Alvenda’s shoplet technology.


Wade Gerten, CEO and Founder, Alvenda, Inc.

Wade Gerten is CEO and Founder of Alvenda 8thBridge. Alvenda 8thBridge was the first company to bring ecommerce to Facebook in July 2009 with 1-800-Flowers.com. Since then, Alvenda has been helping merchants create millions of social selling opportunities on Facebook and other websites. Alvenda 8thBridge was founded in 2008 by executives with domain expertise in retail software, online retail marketing, and interactive advertising industries. Alvenda has been featured in Advertising Age, Financial Times, Wall Street Journal, Business Week, New York Times, WWD, Bloomberg TV, and Techcrunch. Alvenda was also named the grand prize winner of the 2009 Minnesota Cup. Alvenda 8thBridge is funded by Split Rock Partners and is based in Minneapolis, MN.


Dr. Paul Marsden, Digital Ethnographer, Social Commerce Today

Dr Paul Marsden is a social psychologist, marketer and author.  He researches, writes and consults on trends in digital and social media. He is editor of online magazine Social Commerce Today, author of Connected Marketing, and former managing editor of the academic Journal of Memetics.  Paul works as a digital planner and social media consultant to the Syzygy digital marketing group, and as a trainer in online PR for Pinnacle PR. Based in Miami, Paul is a fellow of the Royal Society of Arts and an associate of the FutureLab network of strategic marketing consultants.