More is always better, right? Some fast facts on information overload for your delight and delectation, or for those suffering from IFS (information fatigue syndrome), another nail in your info-coffin….

  • Definition:  When the volume of potentially useful and relevant information available exceeds processing capacity and becomes a hindrance rather than a help
  • 90% of all the data in the world has been generated over the last two years
  • Information consumption in the US is in the order of 3.6 zettabytes (3.6 million million gigabytes)
  • The average American consumes 34 gigabytes / 12 hours of information per day – outside of work
  • “Between the dawn of civilization through 2003 about 5 exabytes of information was created. Now, that much information created every 2 days” (Eric Schmidt – former Google CEO)
  • In the US, people who text send or receive an average of 35 texts per day
  • 28% of office workers time is spent dealing with emails
  • The typical Internet user is exposed to 1,707 banner ads per month
  • The human brain has a theoretical memory storage capacity of 2.5 petabytes (or a million gigabytes)
  • The maximum number of pieces of information a human brain can handle concurrently is 7 (Miller’s Law)
  • Information (over)load is linked to greater stress, and poorer health
  • Overuse of social media can lead to short-term memory loss