So entertainment giant AEG, part-owner of basketball team LA Lakers, and owner of event stadiums across the US and Europe (including the Rose Garden, o2), is rolling out AXS.com (twitter feed), a ticketing service designed to rival Ticketmaster.

Pitched as a fan-friendly ticketing service, AXS.com doesn’t charge fans for printing their own tickets with their own ink or using their own smartphone pixels – and it allows fans to reserve adjacent seats for 48hrs when booking (“Axs Invite”), and then send out an invite via Facebook or email.  Friends have 48hrs to accept or decline the offer.

It’s a simple social mechanic – and one that could be adapted to all forms of e-commerce.  Sometimes the simplest forms of social commerce are best; how about allowing your customers to pre-reserve their deal or price for their friends?