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Fast Facts


What does a Unicorn look like in 2015? Below you’ll find the ‘Unicorn 100’ – a new list now over 100 ‘Unicorns’ have been spotted in the wild –  privately held tech startups with investment valuations of $1bn and more.  Taken from a new report from KPMG and CB Insights, the Unicorn 100 list is a …

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What do top fashion models – Gisele Bündchen, Candice Swanepoel, along with Naomi Watts and virtual icon Hatsune Miku have to do with content marketing?  Everything. Here’s a short deck for download that explains all What the ?#%& is Content Marketing?, put together for this summer’s Digital Innovation Day by SYZYGY group of digital agencies, covering …

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Content sells, but which type of online content sells best – celebrity content – such as celebrity endorsements, or customer consumer such as customer reviews? Both types of content have good track records on boosting sales; celebrity endorsements bump up sales on average by about 4% , and customer reviews can bump up sales by up to …

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Wakeup call for any consumer marketing laggards who have yet to switch to a post-PC digital strategy.  Consumer sales of PCs are set to fall by a precipitous 15% in 2013, according to latest figures the industry IDC tracker, the worst fall on record.  In 2014, tablets are set to represent half of all computer sales. …

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More is always better, right? Some fast facts on information overload for your delight and delectation, or for those suffering from IFS (information fatigue syndrome), another nail in your info-coffin…. Definition:  When the volume of potentially useful and relevant information available exceeds processing capacity and becomes a hindrance rather than a help 90% of all the data …

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Want a smart one-glance-and-you’re-done summary overview of the state of social media in 2013? Then check out the latest 2013 version (v 4.0) of Brian Solis‘ [updated] conversation prism (hi res here), with players segmented into 26 dimensions (categories). It’s a couple of years since the last iteration of the infographic was released, and the …

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We’ve had a number requests for a “clean” – expletive-free / management-friendly version of the Top Twitter #Fails infographic that we published on Friday. So here it is. A higher resolution of the original is also available here. And we’ve also made the editable version (Apple Keynote) available to you for downloading repurposing to your …

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Here’s an original fresh infographic of top Twitter #fails from consumer brands that we put together yesterday for a course on reputation management in social media. Our point was simple; there’s reputational risk in using social media for so-called ‘brand engagement’ (aka social spam); it’s far safer – and smarter – to use social technology to …

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Here’s some sweet real-life inspiration for your social commerce strategy from Copenhagen. A one day pop-up chocolate shop from chocolatier, Anthon Berg, with a novel twist on social payments; The Generous Store where you pay with pledges (Agency Robert/Boisen & Like-minded). Forget pay-with-a-tweet, we’re talking pay-with-a-treat; the pop-up store took payment for chocolates in the form of …

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