Another sign of the mainstreaming of social commerce.  Magento, the popular open-source (with commercial option) ecommerce web platform (Nespresso, 3M, Samsung, Lenovo) has launched a Facebook Connect extension ($99) to enable social shopping – allowing people to get advice from people they know, rather than strangers.

The guys over at Optaros Labs have posted this short demonstration video.  How long before social commerce features become standard features on e-commerce platforms?