The Inside Facebook team have published an interesting report “Best & Worst Facebook Marketing 2009”. They’ve rated recent attempts by consumer brands such as Adidas and CocaCola to market themselves within the walled garden of Facebook.

Here’s a summary of the findings…(click to enlarge).


Whilst there is not much in the report on Social Commerce per se, the review does also look at how advertisers (Netflix, Xbox, Citysearch and TechCrunch) are experimenting with Facebook Connect, the new service from Facebook that lets third-party websites, desktop apps, and mobile apps link into to Facebook and access Facebook’s members’ social network/social graph data. The shape of things to come?

Download an archived copy of the Inside Facebook’s report here