Consumer Psychology for a Digital Age

Facebook Launches Online Casino: A Penny Bet to Win up to $88,000 Jackpot (Screenshots)

So is this how Facebook is going to make money?  Facebook is now allowing real-money gambling apps into its app center.

The first app went live yesterday Bingo and Slots Friendzy  – bet a penny and win £56,717 ($88,000).

The app – which currently runs 6 casino games (6 slots and 2 ‘bingo’ games) – is from UK gambling app developer Gamesys – of jackpotjoy fame, and promotes itself as the “World’s first Real Cash Games on Facebook”.

Facebook typically takes a app-store typical 30% cut on transactions but has not confirmed whether this is the case for gambling apps.

Currently only available to Facebook members who know how to negotiate a geo-gate (UK) and age-gate (18+), the gambling games are creating predictable controversy for their child-appeal – cartoon-style characters that have been likened to the popular Moshi Monsters kids game (there’s already an shutdown Facebook gambling group).

Getting US Facebookers en-masse into gambling may be more tricky – given restrictive US gambling legislation (this may also explain why you can pay with anything except Facebook Credits right now). But where there’s a will…

To entice new players into the world of Facebook gambling – the gambling app from Gamesys is offering a bonus credit of up to $300 (£200) when you charge up your gambling account.  For those concerned, Facebook hides your gambling activity on your timeline.

With the legal gambling market worth an estimated $335 billion (in 2009), is Facebook’s new bet to become a gambling platform a smart move – or is it a case of gambler’s folly?  Business Insider suggests that for the heady valuations of Facebook to materialise – Facebook’s best bet is to become a successful gambling platform.

Your thoughts? Is Facebook gambling a good bet?



Today’s article is sponsored by Milyoni: The Leader in Social Entertainment

Comments (17):

  1. Tag Away Reviews

    September 30, 2012 at 20:20

    I’m one of the online gambling and casino game fan. Having such interesting and nice posting I’ve become very proud of it. I’d like to see more like this one.


    March 1, 2013 at 21:45

    Facebook wants to make more money? Well, screenshots reveal something tho…I wouldn`t play games that look like that. I`m used to get a real “casino feeling” when I play in online casinos…


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    April 2, 2013 at 13:30

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    November 21, 2013 at 03:47

    its a great game

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    December 23, 2013 at 09:44

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  7. Renald Paol

    December 25, 2013 at 10:31

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    January 6, 2014 at 07:11

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  9. Steve Warner

    January 9, 2014 at 01:37

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  10. Cristo Ronel

    March 13, 2014 at 10:18

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  11. Zenifor Lopezz

    March 20, 2014 at 11:05

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    April 30, 2014 at 10:47

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