With Facebook-enhanced retail (f-commerce) emerging as the new darling of the e-commerce world, here are some examples (with screenshots) from big and innovative brands deploying f-commerce in the form of f-stores.

As we’ve previously noted, f-commerce comes in three basic flavours

  1. On Facebook (Facebook stores (f-stores))
  2. On-site (Integrating Facebook into e-commerce sites – social sign-on, social plugins, Open Graph)
  3. In-store (Integrating Facebook into the in-store experience – Facebook connected fitting rooms, Facebook Deals (check-ins)…)

Today, we’re just showcasing 1) – f-commerce in the form of f-stores on Facebook itself.  These stores themselves, break into three basic types…

  • Faux-Stores – You can browse, but you can’t buy – product image galleries linking to product pages on web-stores
  • Fan-Stores – Fan-first/fan-only Facebook stores hosting exclusive retail events for fans (B2F (Brand to Fan)), typically selling a small range of products for a limited time (aka campaign stores/tryvertising stores/pop-up stores)
  • Full-Stores – Offering the full web-store experience optimised for, and inside, Facebook

So without further ado, here’s our selection of noteworthy f-stores from big and innovative brands.  Let us know what we’ve missed!

F-Commerce on Facebook (f-stores)

1. 1-800-Flowers f-store

  • What’s notable about it: Where it all began: The first transaction in Facebook at 11.50 am EST on July 8, 2009 for bouquet of flowers ‘A Slice of Life’ on the f-store of U.S. florist 1-800 flowers…

2. Warner Bros f-store

  • What’s notable about it: First movie rentals (streaming) store – exclusive premium content for fans – direct from the Studio – sent Netflix shares tumbling

3. Lady Gaga f-store

  • What’s notable about it: The most popular f-commerce enabled page on the planet 31m+ fans

4. Starbucks f-store

  • What’s notable about it: The most popular product brand page in Facebook uses Facebook as an e-commerce enabled CRM platform – top up your loyalty card/iPhone payment card on Facebook

5. Coca-cola f-store

  • What’s notable about it: The second most popular product brand page in Facebook uses Facebook to sell brand merchandise

6. Delta Airlines f-store

  • What’s notable about it: First airline ticketing store in Facebook – view the f-store on the page or on your wall

7. Dexter f-store

What’s notable about it: a viral ‘wall store’ that can be shared by users

8. Nike f-store

  • What’s notable about it: freebies for fans when they buy

9. Disney f-store

  • What’s notable about it: group-buy ticketing app for Disney movies – payments handled by Fandango

10. Apple (App) f-store

What’s notable about it: The world’s most admired brand starts selling on Facebook

11. Max Factor (P&G) f-store

  • What’s notable about it: an early example of a brand-to-consumer fan-store – logistics by Amazon

12. Pantene (P&G) f-store

  • What’s notable about it: an early example of a fan-first f-store – giving early access to new products to fans

13. Pampers Store

  • What’s notable about it: Selling 1000 diapers an hour to fans on Facebook – before they’re available in store

14. P&G f-store

  • What’s notable about it: Big brand manufacturer selling wide range of products (29 brands) direct to customers – using Amazon for logistics

15. Dove (Unilever) f-store

What’s notable about it: P&G’s arch rival in consumer goods taking a different f-commerce route – B2F (Brand to Fan) fan-stores selling a limited range of products, rather than a full-store.  But taking a leaf from P&G’s book – using Amazon for fufillment

16. Old Spice f-store

  • What’s notable about it: using an f-store to promote an advertising campaign

17. Rachel Roy f-store

  • What’s notable about it: early example of a fan-only f-store – offering fan-exclusives

18. Nine West f-store

  • Offers fan-first exclusives – before available in-store

19. jcpenney f-store

  • What’s notable about it: one of the first ‘full f-stores’ from a big retailer offering the full web-store experience optimised for, and inside, Facebook

20. ASOS f-store

  • What’s notable about it: much admired UK e-tailer opens up a full f-store – with international delivery

21. Heinz f-store

  • What’s notable about it: a fan-first f-store – get new products before they arrive in store (AKA tryvertising)

22. Bejeweled (PopCap) f-store

  • What’s notable about it: f-commerce for Facebook games – buy add-ons using Facebook Credits

23. W Hotels f-store

What’s notable about it: a group-buy store in Facebook from Starwood’s luxury boutique hotel brand

24. Holiday Autos (Travelocity) f-store

What’s notable about it: first f-store for car rentals

25. Volkswagen (Skoda Fabia) f-store

What’s notable about it: first Dutch auction f-store (every ‘like’ price drops by 1€, until someone buys)

26. Walmart f-store

What’s notable about it: Crowdsaver store from the world’s largest retailer is not strictly an f-store, more a storefront for in-store deals that go live when enough ‘likes’ are reached

27. Bulgari f-store

What’s notable about it: Luxury brands dip their toes into the f-commerce water

28. Kembrel f-store

What’s notable about it: Student e-tailer makes 20% of 2010 Black Friday sales on Facebook – with 7-10% higher order value

29. Vinobest f-store

What’s notable about it: First group-buy f-store for wine – the future of wine clubs?

30. Best Buy f-store

What’s notable about it: Big Box electronic retailer uses f-stores to encourage shoppers to share their purchases (Shop + Share)

31. Molly Sims f-store

  • What’s notable about it: Popular celebrity f-store from the former model and actress

32. Barneys f-store

  • What’s notable about it: Hip fashion store selling selling a $33,835.00 ring on Facebook…

33. [Bonus] Retail Therapy f-store (by PopSugar)

  • What’s notable about it: A Facebook game (CityVille-for-shopping), where players become retailers and manage their own fashion store, buying stock with Facebook Credits; participating brands include as TopShop, Diane Von Furstenberg and 7 For All Mankind

34. [Bonus] Sears f-store

  • What’s notable about it: A deal-for-likes app, deals go live when enough ‘likes’ have been reached