Consumer Psychology for a Digital Age

f-commerce store roundup: 32 notable big brand facebook stores [screenshots]

With Facebook-enhanced retail (f-commerce) emerging as the new darling of the e-commerce world, here are some examples (with screenshots) from big and innovative brands deploying f-commerce in the form of f-stores.

As we’ve previously noted, f-commerce comes in three basic flavours

  1. On Facebook (Facebook stores (f-stores))
  2. On-site (Integrating Facebook into e-commerce sites – social sign-on, social plugins, Open Graph)
  3. In-store (Integrating Facebook into the in-store experience – Facebook connected fitting rooms, Facebook Deals (check-ins)…)

Today, we’re just showcasing 1) – f-commerce in the form of f-stores on Facebook itself.  These stores themselves, break into three basic types…

  • Faux-Stores – You can browse, but you can’t buy – product image galleries linking to product pages on web-stores
  • Fan-Stores – Fan-first/fan-only Facebook stores hosting exclusive retail events for fans (B2F (Brand to Fan)), typically selling a small range of products for a limited time (aka campaign stores/tryvertising stores/pop-up stores)
  • Full-Stores – Offering the full web-store experience optimised for, and inside, Facebook

So without further ado, here’s our selection of noteworthy f-stores from big and innovative brands.  Let us know what we’ve missed!

F-Commerce on Facebook (f-stores)

1. 1-800-Flowers f-store

  • What’s notable about it: Where it all began: The first transaction in Facebook at 11.50 am EST on July 8, 2009 for bouquet of flowers ‘A Slice of Life’ on the f-store of U.S. florist 1-800 flowers…

2. Warner Bros f-store

  • What’s notable about it: First movie rentals (streaming) store – exclusive premium content for fans – direct from the Studio – sent Netflix shares tumbling

3. Lady Gaga f-store

  • What’s notable about it: The most popular f-commerce enabled page on the planet 31m+ fans

4. Starbucks f-store

  • What’s notable about it: The most popular product brand page in Facebook uses Facebook as an e-commerce enabled CRM platform – top up your loyalty card/iPhone payment card on Facebook

5. Coca-cola f-store

  • What’s notable about it: The second most popular product brand page in Facebook uses Facebook to sell brand merchandise

6. Delta Airlines f-store

  • What’s notable about it: First airline ticketing store in Facebook – view the f-store on the page or on your wall

7. Dexter f-store

What’s notable about it: a viral ‘wall store’ that can be shared by users

8. Nike f-store

  • What’s notable about it: freebies for fans when they buy

9. Disney f-store

  • What’s notable about it: group-buy ticketing app for Disney movies – payments handled by Fandango

10. Apple (App) f-store

What’s notable about it: The world’s most admired brand starts selling on Facebook

11. Max Factor (P&G) f-store

  • What’s notable about it: an early example of a brand-to-consumer fan-store – logistics by Amazon

12. Pantene (P&G) f-store

  • What’s notable about it: an early example of a fan-first f-store – giving early access to new products to fans

13. Pampers Store

  • What’s notable about it: Selling 1000 diapers an hour to fans on Facebook – before they’re available in store

14. P&G f-store

  • What’s notable about it: Big brand manufacturer selling wide range of products (29 brands) direct to customers – using Amazon for logistics

15. Dove (Unilever) f-store

What’s notable about it: P&G’s arch rival in consumer goods taking a different f-commerce route – B2F (Brand to Fan) fan-stores selling a limited range of products, rather than a full-store.  But taking a leaf from P&G’s book – using Amazon for fufillment

16. Old Spice f-store

  • What’s notable about it: using an f-store to promote an advertising campaign

17. Rachel Roy f-store

  • What’s notable about it: early example of a fan-only f-store – offering fan-exclusives

18. Nine West f-store

  • Offers fan-first exclusives – before available in-store

19. jcpenney f-store

  • What’s notable about it: one of the first ‘full f-stores’ from a big retailer offering the full web-store experience optimised for, and inside, Facebook

20. ASOS f-store

  • What’s notable about it: much admired UK e-tailer opens up a full f-store – with international delivery

21. Heinz f-store

  • What’s notable about it: a fan-first f-store – get new products before they arrive in store (AKA tryvertising)

22. Bejeweled (PopCap) f-store

  • What’s notable about it: f-commerce for Facebook games – buy add-ons using Facebook Credits

23. W Hotels f-store

What’s notable about it: a group-buy store in Facebook from Starwood’s luxury boutique hotel brand

24. Holiday Autos (Travelocity) f-store

What’s notable about it: first f-store for car rentals

25. Volkswagen (Skoda Fabia) f-store

What’s notable about it: first Dutch auction f-store (every ‘like’ price drops by 1€, until someone buys)

26. Walmart f-store

What’s notable about it: Crowdsaver store from the world’s largest retailer is not strictly an f-store, more a storefront for in-store deals that go live when enough ‘likes’ are reached

27. Bulgari f-store

What’s notable about it: Luxury brands dip their toes into the f-commerce water

28. Kembrel f-store

What’s notable about it: Student e-tailer makes 20% of 2010 Black Friday sales on Facebook – with 7-10% higher order value

29. Vinobest f-store

What’s notable about it: First group-buy f-store for wine – the future of wine clubs?

30. Best Buy f-store

What’s notable about it: Big Box electronic retailer uses f-stores to encourage shoppers to share their purchases (Shop + Share)

31. Molly Sims f-store

  • What’s notable about it: Popular celebrity f-store from the former model and actress

32. Barneys f-store

  • What’s notable about it: Hip fashion store selling selling a $33,835.00 ring on Facebook…

33. [Bonus] Retail Therapy f-store (by PopSugar)

  • What’s notable about it: A Facebook game (CityVille-for-shopping), where players become retailers and manage their own fashion store, buying stock with Facebook Credits; participating brands include as TopShop, Diane Von Furstenberg and 7 For All Mankind

34. [Bonus] Sears f-store

  • What’s notable about it: A deal-for-likes app, deals go live when enough ‘likes’ have been reached

Comments (19):

  1. Yeechu

    April 9, 2011 at 15:25

    Excuse me, app store which good?

    Reply
  2. james

    September 16, 2011 at 01:24

    http://www.c2cMall.com is a Free online Marketplace, sell online & buy online much more easier

    c2cMall is New trading marketplace, free selling items online, free built online store, free post want ads, it is not b2b, not only for auction, it is c2c ecommerce, more option for buyers and suppliers, paid small fee only item sold, it is fair and better.

    c2cMall is an ebay alternative auction site, Any seller can created a free online store there, you can use Paypal, moneybookers, google checkout payment as payment gateway, and the most important thing is they do not charge any fee until sold items. If You suck of Ebay and ioffer suspended your account. you realy should try this new site! sellao is a site which mix b2b like alibaba since they can post their products free. also anyone can post free want ad there, this site is amazing. you should realy try it!

    Reply

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