F-Commerce: A First Infographic [Image]

Digital agency CreativeFeed has produced a first infographic for the emerging field of f-commerce  (Facebook commerce).  With brands as diverse as Heinz ketchup, Barneys New York and Coke all launching f-stores – there will surely be more f-commerce infographics to emerge.


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  1. James
    March 7, 2011


    I love an infographic as much as the next, but I’m not sure this is accurate. I’m assuming the figure of ‘1 in 4 people’ is actually meant to read ‘1 in 4 facebook users’ have bought via a facebook brand page.

    This equates to 150 million people. Given the recency of f-commerce and the very limited number of brands who offer f-commerce, can the 1 in 4 really be accurate? How many people you know have bought this way?

  2. Dr Elijah Ezendu
    March 7, 2011

    Is this a valid intelligence? Is this not an exaggerated opinion, ill-skewed based on interest?

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  5. March 7, 2011

    I could belive that 1 in 4 have liked a brand via Facebook, but that 1 in 4 have purchased ….? How are they defining “via”?

    • March 7, 2011

      Hello Giannis – thanks for the comment – we agree; it does seem high, and CreativeFeed’s infographic would have been better with referenced sources. I believe they used econsultancy’s recent (UK) survey…

  6. March 7, 2011

    Great article! Great infographic. – And yet another consumer touch point. :-)

    Just heard an intelligent resource recently at a conference stating it very clear that the consumer of today do not take notice of an “e” “m” “f” in front of the commerce that they are being exposed of everywhere.
    It is just plain and simple Commerce. – No reason to invent new terms like f-commerce, m-commerce, e-commerce its all about commerce.
    And where to expose the commerce for the (super connected) consumer.

    • March 8, 2011

      Hello Nils, smart comment – and I agree, the best commerce is where the channel is invisible, people just buy. But from a vendor perspective, each channel has to be managed, ideally in an integrated fashion. Love the notion of the super-connected consumer.

  7. March 7, 2011

    Nice article!

    We opened a Facebook store some weeks ago, with very good results:


    Thank you!!

    • March 8, 2011

      Hi TradiArt – we’d be delighted to showcase your store, if you’d care to share some first results, and first-hand tips/lessons you’ve learned…

    • C.D
      March 11, 2011

      Hello TradiArt,
      I am currently working on a paper trying to proove that F-commerce is a good driver for business. To get the point, I am collecting all the data I can found on it. So I am pretty interested by what you say.
      May it possible to know a bit more about “your good results” ?
      Thanks a lot,

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  10. March 9, 2011

    Thanks for posting our f-commerce infographic on Social Commerce Today. 

    Paul, as you mentioned before, we found our sources from e-consultancy’s recent survey. This can be found here: http://bit.ly/gudKd4.

    Giannis, we’re defining “via” as a transaction made because of a direct or indirect connection with a brand’s Facebook page. (i.e. f-commerce store, coupon, response to a post).

    We welcome you to check out our blog – where you can see the cited sources under the subcategories. Next time we will definitely be more careful with our infographic. 

    Thanks for the feedback, everyone! 


  11. March 10, 2011

    If the numbers reflect consumers going to an external ecommerce store through fan page, it might be true. If your numbers are the transactions happening within the facebook walls, it sure seems high. The traffic from fan book is just another CPM ad page for most companies and are missing the social aspect of face book commerce. If you treat your fan page like billboard, what is so new? The true social commerce is getting ready to pop. We are getting ready for beta this month with couple of concepts that takes fans and convert them to chamPIOns.

  12. […] retailers cannot ignore Facebook, and many of them have a Facebook page.  While some of the initial outlooks  on f-commerce appears to be a bit enthusiastic (1 in 4 have made purchases in Facebook already?), this is an area worthy of […]

  13. Sonali
    March 28, 2011

    Totally agree with Aji above. The examples given just link users to their e-commerce page. It would be different if they had implemented shopping cart and fulfillment functionality completely within Facebook. Very skeptical about the 1 in 4 stat as well. Do we really need to inflate stuff in order to prove Social Media’s value?

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  15. hey, Is this an exaggerated concept?? Are you sure if this is accurate??

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