There are two sides of the social commerce coin – helping people to connect where they buy, and buy where they connect.

Whilst much of the current buzz around social commerce is about helping people buy where they connect – i.e. on social platforms such as Facebook, the flip side of social commerce – helping people connect where they buy – is where much of the compelling evidence lies.

Between them, social commerce software providers Bazaarvoice and PowerReviews have amassed a considerable body of evidence to show that publishing user reviews can;

  • Increase traffic
  • Improve conversion
  • Enhance order value
  • Reduce returns

Here’s a quick downloadable summary of their evidence – the case for user reviews – that we’ve prepared for a client asking for supporting evidence. Click through to download from Slideshare.