Display Value – Brand Psychology and Conspicuous Consumption [download]

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Here’s a short deck for brands looking to learn from The Ice Bucket Challenge – a form of ‘conspicuous compassion‘ – that like conspicuous consumption is all about ‘impression management’ – how we manage our public image through self-presentation.

The central idea that I’ve been working on for a while is that brands are missing a trick by focusing uniquely on the emotional value and the functional value they are delivering.  The big opportunity for us is to deliver ‘display value’ – helping people with their innate need to display their positive traits.  Comments welcome.

Enjoy!

About the author

Paul Marsden

Chartered psychologist specialising in consumer behaviour and technology. Certified CX professional experienced in Design Thinking. A researcher, writer and speaker, Paul is head of Digital Insight at SYZYGY.

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By Paul Marsden

Digital Intelligence Today

Consumer psychology insights and news for digital professionals brought to you by WPP agency SYZYGY and Dr Paul Marsden (@marsattacks)

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Paul Marsden

Chartered psychologist specialising in consumer behaviour and technology. Certified CX professional experienced in Design Thinking. A researcher, writer and speaker, Paul is head of Digital Insight at SYZYGY.