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Here’s an evolving directory of major brands and retailers selling on Facebook curated from Social Commerce Today, our f-commerce FAQ, Steve Hall’s Facebook Store Finder and a recent post by Jake Hird over at eConsultancy.

Please submit any others you know of – particularly consumer brands, and we’ll update the list….

What’s interesting to note is that two different f-commerce strategies appear to be emerging – one for retailers (typically already with an e-commerce presence) and the other for brands (that typically sell through retailers and not direct) .

  • Retailer Strategy: Replicate full e-commerce store in Facebook
  • Brand Strategy: Offer brand fans get-it-first exclusives and fan merchandise

If you’re a reader of SCT, you’ll know which strategy we think has the brightest future – hint – offering friends, fans, and followers a privileged and personal point of purchase for those who connect with them on Facebook adds a new dimension to e-commerce…

[one_third]

Consumer Brands

Coca-Cola

CoverGirl

Country Crock

Disney

Dove

Febreze

Gain

Gillette

Heinz

Luvs

Max Factor (P&G)

Mazda (check-in deals)

O2

Olay

Old Spice

Oxfam

Pampers

Pantene

Penguin Books

Simon & Schuster

SkullCandy

Sony PlayStation

Summit Brands

Tide

Volkswagen (Auction)

[/one_third]

[one_third]

Media, Entertainment & Sports Brands

AKON

Arsenal FC

Auburn Tigers

Barcelona FC

Bob Marley

David Guetta

Desperate Housewives

Dexter (CBS)

George Lopez

Grey’s Anatomy

Harry Potter

Jackass

Jeff Dunham

Jersey Shore

John Cena – WWE Universe

Justin Bieber

Katy Perry

Lady Gaga

Lil Wayne

Linkin Park

Liverpool FC

Lost

Mafia Wars

Maxim

Miami Heat

Michael Jackson

Molly Sims

Moscow Ballet

NBA

Oregon Ducks

Rachel Roy

Rihanna

Saw

Supernatural

Taylor Swift

The Beatles UK

Usher

Warner Brothers

[/one_third]

[one_third_last]

Retailers

1-800 flowers

Adidas

Alton Towers

American Eagle Outfitters

Apple

ASOS

Baby & me

Banana Republic

Barneys

Beauty.com

Best Buy

Borders

Boston Market

Boston Tea Company

Brooks Brothers

Bulgari

Carnival Cruises

Chanel

Chompon

Coleman Co.

Cuisineart

Delta

Diesel

DKNY

Drugstore.com

eBags

eBay

Ettitude

Eventbrite

Express

Fishing Emporium

GameStop

GAP (check-in deals)

Gibson Les Paul

GNC

Golfsmith

Groupon

Hallmark

Hastings Entertainment

Hautelook

Hayneedle

Heels

Hilton Hotels

HMV

Incipio Technologies

JCPenney

JD sports

Kembrel

Kiabi

Kiddicare

Kmart

La Redoute

La Senza

Lands End

Levi’s (Social Plugins)

Livescribe

Lyle and Scott

Macy’s (Facebook Fitting Room Mirrors)

Malaysia Airlines

mark.

MyBag

MyLabel

MyMemory

National Express

Nine West

Otto

Perry Ellis

Petco

PC Mall

Pizza Hut (UK)

Realgifts

Schuh

Sears

Shop Now USA

Sierra Trading Post

Starbucks

Superdry

Surropa

Ted Baker

The Hut

TheNerds.net

Thorntons

Threadless

Ticketfly

Tiger Direct

Trump Hotels

Urban Outfitters

Vann’s

Vans

Victoria’s Secret

Virgin Trains

W Hotels

Walmart

Warehouse Skateboards

Westin @ Home

Wet Seal

Zavvi

[/one_third_last]


  • Reply
    Author
    Jake Hird

    Hi Paul,

    Thanks for the name check, Paul.

    I’d also add another one onto the (epic) list that I was given a heads up about today – Lyle & Scott (www.facebook.com/lyleandscott). It’s pretty slick, especially as shopping/payment can be made directly without leaving their page.

    Finally, great idea to create a category directory and good call the emerging strategy split!

    Cheers
    – J

    • Reply
      Author
      Paul Marsden

      Thanks Jake, and congrats on your list on econsultancy, it’s seems to have been really popular. I’m thinking of setting up a parallel listings/directory site just for Facebook stores that allow transactions to be completed within Facebook (not storefronts, all retailers seem to be adding these)… In the meantime, ‘ll update this one with Lyle and Scott…

  • Reply
    Author
    Ashley Heather

    This is a great resource. We are launching a full end-to-end store for a major celebrity next week. This will include end-to-end commerce, a deal of the day, social commentary, and an affiliate revenue model where the celeb gets a commission on sales of products listed in their shop tab. More to come next week when it launches, I will include you on the press list.

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