We know how not to sell on Facebook (mirror your e-commerce site in Facebook), but how do you sell effectively in Facebook?
A leading e-commerce app for Facebook, VendorShop Social, has analysed vendors using their app and found that fan exclusives are the key to successful sales on Facebook (>$1000).
- 79% of businesses selling successfully on Facebook launched a new product or ran promotions that were exclusive or offered to Facebook fans first.
- 62% of businesses selling successfully on Facebook had some sort of special pricing or value added offers elusively for fans.
- 67% of businesses selling successfully on Facebook promoted a product directly to their wall or via twitter at least once per day.
- 88% of businesses selling successfully on Facebook had less than 50 products for sale at any one time during the month.
Chris Small, CEO or Vendorshop Social sums up
Where businesses create a unique experience for their fans by for instance creating buzz around a new product launch with an pop-up store or rewarding fans with exclusive offers or special deals they are much more likely to be successful
This make real sense; for f-commerce to shift stock – it needs to offer something that traditional e-commerce sites and marketplaces such as Amazon don’t or can’t. Understanding f-commerce as fan commerce, and Facebook as a platform for running retail events for your loyal enthusiasts is a smart way to differentiate traditional e-commerce and f-commerce. Think of it as loyalty marketing with ROI built in, where VIP access to new and special products through pop-up retail events keep fans coming back for more – and bringing their friends. It’s a world away from Amazon and traditional e-commerce.
Check-out VendorShop Social’s short insight video on how to sell on Facebook.