Data Says: Fan Exclusives Key to F-Commerce Success

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We know how not to sell on Facebook (mirror your e-commerce site in Facebook), but how do you sell effectively in Facebook?

A leading e-commerce app for Facebook, VendorShop Social, has analysed vendors using their app and found that fan exclusives are the key to successful sales on Facebook (>$1000).

  • 79% of businesses selling successfully on Facebook launched a new product or ran promotions that were exclusive or offered to Facebook fans first.
  • 62% of businesses selling successfully on Facebook had some sort of special pricing or value added offers elusively for fans.
  • 67% of businesses selling successfully on Facebook promoted a product directly to their wall or via twitter at least once per day.
  • 88% of businesses selling successfully on Facebook had less than 50 products for sale at any one time during the month.

Chris Small, CEO or Vendorshop Social sums up

Where businesses create a unique experience for their fans by for instance creating buzz around a new product launch with an pop-up store or rewarding fans with exclusive offers or special deals they are much more likely to be successful

This make real sense; for f-commerce to shift stock – it needs to offer something that traditional e-commerce sites and marketplaces such as Amazon don’t or can’t. Understanding f-commerce as fan commerce, and Facebook as a platform for running retail events for your loyal enthusiasts is a smart way to differentiate traditional e-commerce and f-commerce. Think of it as loyalty marketing with ROI built in, where VIP access to new and special products through pop-up retail events keep fans coming back for more – and bringing their friends.  It’s a world away from Amazon and traditional e-commerce.

Check-out VendorShop Social’s short insight video on how to sell on Facebook.

About the author

Paul Marsden

Chartered psychologist specialising in consumer behaviour and technology. Certified CX professional experienced in Design Thinking. A researcher, writer and speaker, Paul is head of Digital Insight at SYZYGY.

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Consumer psychology insights and news for digital professionals brought to you by WPP agency SYZYGY and Dr Paul Marsden (@marsattacks)

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Paul Marsden

Chartered psychologist specialising in consumer behaviour and technology. Certified CX professional experienced in Design Thinking. A researcher, writer and speaker, Paul is head of Digital Insight at SYZYGY.