“Clean” Editable List of Top Twitter Fails by Brands [Infographic]

We’ve had a number requests for a “clean” – expletive-free / management-friendly version of the Top Twitter #Fails infographic that we published on Friday.

So here it is.

A higher resolution of the original is also available here. And we’ve also made the editable version (Apple Keynote) available to you for downloading repurposing to your own ends.

For us, the list below shows the reputational risk involved with using Twitter for engagement-marketing, AKA ‘social SPAM’.

As you’d guess we advocate a ‘social-as-a-service’ approach to deploying social technology, which means actually helping people (including buying) rather than seeking to ‘engage’ them with social SPAM.

Engagement marketing is the bum-fluff of business; and it carries reputational risk.

Download, share and enjoy.

Click to enlarge.


Previous Top Twitter #Fails from Brands in a Twitter Stream Infographic
Next Slick Social Commerce: Turning Files into Fans with Dropify


  1. Robert Jordan
    March 25, 2013

    Good infographic, but the Vodafone and KFC have the same user name. Might clean that one up.

    • March 25, 2013

      Thanks Robert, well spotted – all fixed. Much obliged.

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