We’ve had a number requests for a “clean” – expletive-free / management-friendly version of the Top Twitter #Fails infographic that we published on Friday.
So here it is.
For us, the list below shows the reputational risk involved with using Twitter for engagement-marketing, AKA ‘social SPAM’.
As you’d guess we advocate a ‘social-as-a-service’ approach to deploying social technology, which means actually helping people (including buying) rather than seeking to ‘engage’ them with social SPAM.
Engagement marketing is the bum-fluff of business; and it carries reputational risk.
Download, share and enjoy.
Click to enlarge.