Consumer Psychology for a Digital Age

“Clean” Editable List of Top Twitter Fails by Brands [Infographic]

We’ve had a number requests for a “clean” – expletive-free / management-friendly version of the Top Twitter #Fails infographic that we published on Friday.

So here it is.

A higher resolution of the original is also available here. And we’ve also made the editable version (Apple Keynote) available to you for downloading repurposing to your own ends.

For us, the list below shows the reputational risk involved with using Twitter for engagement-marketing, AKA ‘social SPAM’.

As you’d guess we advocate a ‘social-as-a-service’ approach to deploying social technology, which means actually helping people (including buying) rather than seeking to ‘engage’ them with social SPAM.

Engagement marketing is the bum-fluff of business; and it carries reputational risk.

Download, share and enjoy.

Click to enlarge.

Twitter_Brand_Fails_Clean

Comments (2):

  1. Robert Jordan

    March 25, 2013 at 12:05

    Good infographic, but the Vodafone and KFC have the same user name. Might clean that one up.

    Reply
    • Paul Marsden

      March 25, 2013 at 12:19

      Thanks Robert, well spotted – all fixed. Much obliged.

      Reply

Leave a Reply

Your email address will not be published. Required fields are marked *