Chirpify, the social commerce in-stream payments company, has announced that is cutting out the PayPal middleman (and associated charges) and enabling direct card transactions.

Shoppers will now be able to connect their payment cards (American Express, Discover, MasterCard and Visa) directly cards to their Chirpify account, and make direct payments with a simple codified Twitter reply, Instagram post or Facebook comment without having to go via PayPal.  For shoppers, this will make the experience smoother, and for vendors, it will allow them to avoid the double hit of PayPal and Chirpify charges.

With this move Chirpify is laying this variant of social commerce bare; by removing reasons not to use this service, we’ll see whether people want to buy stuff in-stream in social media with card-connected comment codes…

Brands, bands and personalities like Adidas, Taco Bell, the Portland Trailblazers, Green Day, and Snoop Dogg have all experimented with Chirpify to sell, and fundraise. With less of a reason not to continue, we’ll see the intrinsic interest and appeal for the service. Watch with interest.