The Scobleizer has turned his eyes to social shopping – and has just interviewed social shopping start-up Wantlet – a service built on Facebook that allows you to ‘check-in’ to products that you want, rather than places you are…

It’s an interesting idea, allowing people to connect via stuff they want via a “want” button (as opposed to a like button).  But rather than use the ad-supported/affiliate model as proposed by Wantlet’s Kristian Luoma, our minds immediately turned to the potential for Tuangou – and the role that something like Wantlet could play in helping people self-organize to negotiate a group-discount (and taking a cut – demand-led group-buy).

It’s worth watching the interview – as Scoble asks some good questions, and makes some smart suggestions about the business model behind Wantlet.