Consumer Psychology for a Digital Age

Speed Summaries

Solve for Happy – The Google Algorithm for Happiness – Speed Summary

So Google is promoting an algorithm for happiness in a new book: Solve for Happy: Engineer your Path to Joy. Penned by Google’s Mo Gawdat and endorsed by the company’s

Enchanted Objects (and the future of digital branding) – Speed Summary

In preparing a report on the psychology of wearable tech at the London College of Fashion, I’ve found ‘Enchanted Objects: Design, Human Desire and the Internet of Things’, by MIT’s

The 10 Advertising Strategies That Work [The Advertising Effect – Speed Summary]

If you’re in advertising, then The Advertising Effect: How to Change Behaviour is probably one of the best books you can read on your craft right now.  Basically, it’s Nudge for advertisers. Outlining

11 Customer Experience Expectations for CX [Speed Summary]

CX is something of the new black in digital right now. CX is the tech industry’s push to humanise UX – UX by definition was product-focused (you are a user of

Speed Summary: PSFK Future of Retail 2016 Report

Here’s a speed summary and embed of PSFK’s latest report on the Future of Retail 2016, with 10 practical recommendations (with examples) for designing a new shopper experience that will build

The 10 Business Models of Digital Disruption (and how to respond to them)

Disrupt or be disrupted. That’s today’s digital mantra. But how do you disrupt? Or how do you respond if you are being disrupted? Here are 10 business models behind digital disruption,

The 10 Principles of Great Experience Design [Speed Summary]

Here’s a speed summary of Matt Watkinson’s new FT book on experience design that’s getting rave reviews – including from Rory Sutherland: The Ten Principles Behind Great Customer Experience. For digital designers, the 10

New 2015 List of Top 100 most Valuable Brands [WPP Report Summary]

How much is a label worth?  Not the product, just the label. If the label we’re talking about happens to be Apple, then that label – the most valuable label on

Uber – 41 Lessons from a $40bn Phenomenon [Wired Speed Summary]

Here’s a speed summary of the cover story of the June 2015 edition of Wired Magazine offering 40 lessons from big industry leaders – including Richard Branson, Clayton Christensen, and Rachel Botsman – on what businesses can

30 More Psychological Nudges to Get People to Buy from ‘The small BIG’ (speed summary)

Here are the remaining 30 psychological nudges that will help you sell smarter from  ‘The small BIG – Small Changes that Spark Big Influence’, the new book on marketing persuasion

The ‘3 Seekers’ of Gen C – Entertainment, Connection and Information [Google Research]

Google has just published a report segmenting ‘Gen C’ (connected consumers) into three ‘seeker’ profiles based on their primary motivation for going online Entertainment seekers Connection seekers Information seekers Logically enough, Google suggests

Speed Summary: Financial Times Report – The Connected Business

The FT has published the latest edition of its brilliant The Connected Business report – which focuses on opportunities in post-plastic mobile shopping, wearable tech and big data.  Here’s a