Speed Summary: The Social Commerce Handbook – 20 Rules for Turning Social Media into Social Sales

Monetizing social media matters.  How can retailers, advertisers and tech companies turn social media into social sales? You could hire a head of social commerce, just as Twitter has done this week, appointing former Ticketmaster CEO Nathan Hubbard to turn Twitter into an online platform for impulse purchases (smart). Or you could read...

Warren Buffet “If you lose money for the firm I will be understanding. If you lose reputation I will be ruthless.” [Presentation]

Warren Buffet: “If you lose money for the firm I will be understanding. If you lose reputation I will be ruthless.” Why? Because, on a 10 point reputation scale, 1 point difference is worth $500m for large corporations*. Here’s the deck from a recent course we ran on brand reputation management and social media.  How to use social...