Consumer Psychology for a Digital Age

Smart Psych

Transparent Behavioural Targeting Boosts Ad Effectiveness by 17% [Study]

A simple caption can boost advertising effectiveness by 17% as measured by effect on purchase intention. New Ohio State University research published last week in the Journal of Consumer Research (open pre-publication access)

10 Positive Design Interventions to Boost Customer Happiness

Here are 10 simple design interventions to promote customer happiness. They are based on a mashup of design-thinking and positive psychology (the science and practice of improving happiness and wellbeing) and inspired

A Triptych of Digital Opportunity – ConvenienceTech, EgoTech and ViceTech

So #ViceTech is now a thing. Great TechCrunch news article just out on technology put to the service of sex, drugs and rock’n’roll.  Think hook-up apps like Tinder, on-demand marijuana delivery,

Lululemon and 35 Ways to Make Customers Happy

How do you make customers happy?  Lululemon’s latest answer is inspiring – take 35 top insights from ‘positive psychology‘ – essentially the psychology of happiness, and bake them into your

The Empathic Pitch – The Client Empathy Map (Template Download)

What does it feel like to be the client? Here’s a new design thinking tool that we’ve designed for agencies and consultants to help you design a pitch that sells: The Client Empathy Map. Client

How to Spread Digital Happiness – Insights from Positive Psychology

Big Picture. How do we use digital technology to help make people happy? We can use ‘PPIs’ – positive psychology interventions – that are clinically proven to promote happiness and wellbeing (positive psychologists

The Future of Digital Advertising – Uberfy or Die [Presentation Download]

Here’s a vision for the future of digital advertising that I presented yesterday at IAB Engage in London with SYZYGY Group’s media unit, Unique Digital. With 1000+ delegates, the theme of IAB’s signature

Wearable Tech and the Psychology of Fashion [Study]

Today, the Apple Watch Hermès collection goes on sale, marking a new foray of tech into luxury fashion. A purchase will set you back a minimum of $1,150 (US) depending on which Hermès

How marketers use 20 cognitive biases that screw up your decisions

It’s rare that psychology goes viral, but here’s a latest infographic from Business Insider that has done just that:  ‘20 cognitive biases that screw up your decisions‘ (thanks to Dr Carolyn Mair of

The Three Outcomes that Drive Customer Happiness [Study]

Forget ‘customer satisfaction’, what matters is ‘life satisfaction’. Here’s a great study in the latest edition of the wonderfully titled academic ‘Journal of Happiness & Well-Being‘ that can help you understand and deliver

Trait Tattoo

What is Brand Personality? ‘Trait Tattoos’ and New Insights from Behavioural Economics

There’s a rather brilliant presentation and transcript for marketers interested in behavioural economics over at Evolving Economics by Jason Collins (Australia’s answer to Rory Sutherland). Jason presented “Please, not another bias! An evolutionary

She’s hot! Use Sensory Metaphors for Brand Memorability [Study]

Digital marketing has a bright future with a sharp increase in effectiveness if we harness sensory metaphors (bright future, sharp increase) in our work. A new study published in the Journal of Personality