Consumer Psychology for a Digital Age

Boxing Up Social Commerce: Hot Opportunity?

Generating recurring revenue, subscription-based e-commerce models are white hot right now, especially sampling boxes that help consumers discover new products. TechCrunch reports the launch of Blissmobox  and BabbaBox, subscription-based sample boxes to help consumers discover delicious organic food, and parents discover educational toys for children (thanks Liad from Shoply for the heads-up).  They’re BirchBox or BeachMint for ethical foodies and power parents.

An indication of just how hot the box biz is right now is the valuation of BeachMint – purveyors of fine subscription boxes for fashion jewellery and more – of $150m+.  For us, the obvious BIG opportunity is to add a social layer to the box business – by systematically including sharable samples and coupons in the box, adding some celebrity curation buzz, as well as engaging subscribers as online reviewers – with unboxing reviews generating points that can be redeemed for purchase.


Take a look at the burgeoning subscription box business – and ask yourself, could you box up your social business?

Comments (11):

  1. MansBox

    August 4, 2011 at 11:09

    Theres a nice Subscription modell in Germany called MansBox. Similar to the menshop of pantybypost!

  2. ricardo murillo

    August 4, 2011 at 21:45


    This business model is going to fail…because is not a sustainable model…..negative impact to the environment….money in the waste….

    I have like 1 year reading every day this website and the commerce still in type cero…!!!


    Muchas Gracias…!!!

  3. Matt Collins

    August 30, 2011 at 13:55

    Great round-up, Paul. Now we just need a subscription service allowing us to sample a different sampling box each month.

    • Paul Marsden

      August 31, 2011 at 15:11

      ;-) How very meta – or is it recursive…


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