Boxing Up Social Commerce: Hot Opportunity?

Generating recurring revenue, subscription-based e-commerce models are white hot right now, especially sampling boxes that help consumers discover new products. TechCrunch reports the launch of Blissmobox  and BabbaBox, subscription-based sample boxes to help consumers discover delicious organic food, and parents discover educational toys for children (thanks Liad from Shoply for the heads-up).  They’re BirchBox or BeachMint for ethical foodies and power parents.

An indication of just how hot the box biz is right now is the valuation of BeachMint – purveyors of fine subscription boxes for fashion jewellery and more – of $150m+.  For us, the obvious BIG opportunity is to add a social layer to the box business – by systematically including sharable samples and coupons in the box, adding some celebrity curation buzz, as well as engaging subscribers as online reviewers – with unboxing reviews generating points that can be redeemed for purchase.


Take a look at the burgeoning subscription box business – and ask yourself, could you box up your social business?

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  1. August 4, 2011

    Theres a nice Subscription modell in Germany called MansBox. Similar to the menshop of pantybypost!

  2. ricardo murillo
    August 4, 2011


    This business model is going to fail…because is not a sustainable model…..negative impact to the environment….money in the waste….

    I have like 1 year reading every day this website and the commerce still in type cero…!!!


    Muchas Gracias…!!!

  3. […] Posted on August 16, 2011 by Paul Marsden Posted in Innovations, Insights, Trends TweetWe recently suggested the current e-commerce subscription-club trend, especially surprise boxes (panties, razors, art, […]

  4. […] is currently a hot area of social commerce.  Have an idea for a monthly discovery box club – Japanese candy, lingerie, razors, cosmetics, or even the next Netflix, then will help you launch your online subscription club […]

  5. […] Marsden Posted in Case Examples, Trends TweetSurprise is what lies behind the current online subscription club craze.  Subscription clubs – where you pay to receive a monthly surprise box in the mail of […]

  6. […] is what lies behind the current online subscription club craze.  Subscription clubs – where you pay to receive a monthly surprise box in the mail of curated […]

  7. August 30, 2011

    Great round-up, Paul. Now we just need a subscription service allowing us to sample a different sampling box each month.

  8. […] found classic e-shop little bit old fashioned. So when I first heard about this subscription model here I knew that’s something what I want to […]

  9. […] box of goodies to your door every month. We covered Candy Japan earlier in the week, and listed a host of box biz outfits last month, and now Springwise is showcasing the launch of another  new box biz – […]

  10. […] 2. […]

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