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Here’s a short BBC video news report on f-commerce, showcasing the Heinz fan-store selling personalised Get Well soup.

As Robin Grant, global managing director from the agency We Are Social behind the Heinz initiative points out in the clip, the primary goal of the fan-store is to activate advocates.

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    What to Expect from F-Commerce: 1 Sale Per 8 Fans and 700 Sales / Week Say Heinz | Social Commerce Today

    […] popup gift-shop on the brand’s UK Facebook page delivered in October 2011 (covered here, and here, with result reported here), selling personalised cans of “Get Well” Soup for fans to […]