Social commerce software company Reevoo have just published some interesting research that looks more closely at the counter-intuitive finding that negative consumer product reviews can actually boost sales.
It would seem that a few bad reviews give consumers a reason to believe all your good reviews. Moreover, consumers spend four times as long on site when they interact with bad reviews and convert 67% more highly than the average consumers.
Sixty-eight per cent of consumers trust reviews more when they see both good and bad scores, while 30% suspect censorship or faked reviews when they don’t see bad scores. Shoppers who go out of their way to read bad reviews.