Social commerce software company Reevoo have just published some interesting research that looks more closely at the counter-intuitive finding that negative consumer product reviews can actually boost sales.

It would seem that a few bad reviews give consumers a reason to believe all your good reviews.  Moreover, consumers spend four times as long on site when they interact with bad reviews and convert 67% more highly than the average consumers.

Sixty-eight per cent of consumers trust reviews more when they see both good and bad scores, while 30% suspect censorship or faked reviews when they don’t see bad scores. Shoppers who go out of their way to read bad reviews.

Click the report cover to go to Reevoo’s download page for the free research report.