It appears Brian Solis’ Fast Company post about the Psychology of Social Commerce is getting big play, so much so that interactive marketing news site ClickZ is jumping on the bandwagon. Reporting on a session held at the recent SES New York conference, ClickZ contributor Rob Graham said that, “social commerce is about providing consumers …

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In a post today at Fast Company, well-known PR blogger and social media analyst Brian Solis shares his views on what have been referred to as the “Six Pillars of Social Commerce.” These pillars relate to six heuristics (rules of thumb) that Dr. Paul Marsden, editor of Social Commerce Today, first outlined over two years …

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Domino’s Pizza Australia is creating the world’s first “Social Pizza.” Starting today, March 19, and continuing for the next seven days, Domino’s Pizza Australia is letting its 489,000 Facebook fans decide what its next pizza should be. On successive days fans will be able to vote for their favorite crust, sauce and toppings, with the most …

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Pinterest, the new social media darling, has gotten the attention of media brands like Martha Stewart, Cooking Light, Home & Garden, Elle Décor, House Beautiful and Country Living. This interest is beginning to pay off in terms of driving significant amounts of traffic to their respective websites (even more than Facebook), but there is a revenue …

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I’ve never been a fan of Twitter users pimping for brands via sponsored tweets, especially when that relationship isn’t disclosed. But that’s what American Express cardholders can do now, thanks to a recently announced partnership between Twitter and AMEX. “Now, American Express Cardmembers can sync their eligible Card with Twitter at sync.americanexpress.com/twitter, and when they tweet …

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Ever had a “Hallmark moment?” It’s a term that’s worked its way into pop-culture nomenclature to represent those times when you experience a serendipitous encounter or sappy emotional event. If so, when it happened, did you tell someone? Well, now you can thanks to an app called “Tell Them.” Hallmark has created a Facebook campaign that …

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Consumers “like” the fact that brands have a presence on Facebook, but they “hate” intrusions into their news feed from them. That’s according to a new study by Insight Strategy Group as reported at AllFacebook.com. Here’s what the study revealed: 53 percent of respondents believe brands must maintain Facebook pages for relevancy; 64 percent said …

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Hotel chain Best Western just announced the launch of a Facebook app that allows travelers to reserve a room via the social network. According to the PR contact, Best Western is the first large global hotel chain to offer this capability. “More than ever, Best Western’s customers are integrating social media into every part of their …

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Discovery. That’s a big part of the role social commerce plays in the overall social media marketing meets sales mix. Every industry player I talk to – and I’ve talked to many, both on the brand side and platform vendor side – mentions the term. Simply defined, discovery is the process for helping customers find …

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I admit it. I don’t play social games, especially those found on Facebook. You know the ones I’m talking about, all the “Villes” – Cityville, Farmville, YoVille, etc. – all created by game developer Zynga. However, my lack of interest pales in comparison to the tens of millions who play Zynga games on a daily …

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Crowdtilt, a new crowd-funding site similar to Kickstarter, is the “flash mob” of crowd-sourced funding. It brings together a group of friends who, in choreographed fashion, raise funds for a given project. And it matters not to Crowdtilt what someone wants to raise funds for. It could be a birthday present, baby shower gift, trip …

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Turn every consumer touchpoint into a “shoppable” moment. That’s the dream of digital marketing agency Resource Interactive, and this week the company came one step closer by making your Facebook profile commerce enabled. Resource Interactive partnered with Speck, a company that designs premium form-fit protective cases for digital devices, to launch a new way for …

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