Consumer Psychology for a Digital Age

Gilt Jettisons Jetsetter in Effort to Turn a Profit

Flash sale site Gilt is offering what perhaps is the largest sale in its history – one of its own sites. The Wall Street Journal reports that the company is

Facebook Promoted Posts: Bait and Switch, Blackmail or Simple Desperation

Peanuts’ character Lucy was an expert at bait and switch, and Charlie Brown fell for it every time. With its aggressive push toward the use of advertising – especially Promoted

Facebook Gifts Tip of the Social Gifting Iceberg This Holiday Season

Facebook’s entry into social commerce with its new Gifts feature has been highly touted, but is just the tip of the social gifting iceberg. According to MediaPost, this holiday season not

Is Facebook a Social Network or an Advertising Network?

First, let me extend my warmest congratulations to Mark Zuckerberg and his team at Facebook for reaching the 1 billion user mark. To build a network where one person in

Facebook Ad and Gifts Exchange – Two Things Facebook Has Gotten Right

We welcome a new sponsor to Social Commerce Today – Payvment, the world’s leading social commerce platform on Facebook. Payvment’s goal is simple: to connect people, products, and conversations in new

The Dish on Lish, New Product Discovery Site from Payvment [screenshots]

Social commerce platform provider Payvment today introduced the beta release of, a new product discovery destination that lets people shop what’s trending across the social web. Lish delivers a real-time feed of

Facebook Commerce Provider Payvment Launches New Facebook Ads Product

Today, Facebook commerce platform provider Payvment will launch its own version of Facebook Ads specifically designed to take the guesswork out of running Facebook ad campaigns. Rather than rely on

Six Types of Social Shopper; What Leo Burnett Says Brands Need to Know [inforgraphic]

A recent study from ad agency Leo Burnett and its digital arm ARC Worldwide reveals new data on what the social customer really wants from his or her shopping experience.

Numbers May Be Falling, But the Social Commerce Sky is Not

Fewer shoppers are flocking to social media Web sites in search of deals and coupons says a new study from National Retail Federation as reported in the Chicago Tribune. According

The Melt: Grilled Cheese, Mobile Payments and the SoLoMo Consumer

Combine grilled cheese with QR Codes and what do you get? A fast-food chain with plans for national expansion that features the gooey cheese meets bread sandwich as its headliner,

Omaha Steaks Says Facebook Stores are a No-Brainer [screenshots]

Omaha Steaks is bucking the trend toward Facebook store abandonment and has opened a store to offer fans access to exclusive merchandise, a move that is considered a no-brainer by

Glimpse, F-Commerce App Designed to Make Shopping Fun [screenshots]

Glimpse, a new Facebook app from shopping search engine TheFind, combines comprehensive e-commerce data with Facebook’s Open Graph to provide a personalized pallet of trending fashion and design items based