Flash sale site Gilt is offering what perhaps is the largest sale in its history – one of its own sites. The Wall Street Journal reports that the company is jettisoning its travel site Jetsetter. And in hopes of a quick sale, the company is offering a 50 percent discount to boot! WSJ says that …

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Peanuts’ character Lucy was an expert at bait and switch, and Charlie Brown fell for it every time. With its aggressive push toward the use of advertising – especially Promoted Posts – Facebook could have many small business owners feeling as if they have been lured into a scheme that promised a platform for free …

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Facebook’s entry into social commerce with its new Gifts feature has been highly touted, but is just the tip of the social gifting iceberg. According to MediaPost, this holiday season not only is the social network pitting itself against retail giants such as Amazon, eBay and Walmart (via its Shopycat app), but against a host of …

First, let me extend my warmest congratulations to Mark Zuckerberg and his team at Facebook for reaching the 1 billion user mark. To build a network where one person in seven is a user is an amazing feat. That notwithstanding, in an effort to prop up its faltering share price, is Facebook being forced to …

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We welcome a new sponsor to Social Commerce Today – Payvment, the world’s leading social commerce platform on Facebook. Payvment’s goal is simple: to connect people, products, and conversations in new ways to reinvent online shopping. Facebook has received an enormous amount of criticism from its faltering IPO to what one person referred to as its …

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Social commerce platform provider Payvment today introduced the beta release of Lish.com, a new product discovery destination that lets people shop what’s trending across the social web. Lish delivers a real-time feed of trending products from Payvment’s Facebook shopping mall. Feedback from the shopper community promotes the items featured on Lish from among more than four million unique products offered …

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Today, Facebook commerce platform provider Payvment will launch its own version of Facebook Ads specifically designed to take the guesswork out of running Facebook ad campaigns. Rather than rely on Facebook’s social graph data alone, the Payvment version will pull from over 2 years worth of data accrued from its 165,000 merchant stores and 40 …

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A recent study from ad agency Leo Burnett and its digital arm ARC Worldwide reveals new data on what the social customer really wants from his or her shopping experience. Specifically, the study, entitled SocialShop, identifies six shopper archtypes: Savvy Passionista – These people are social trendsetter and influence other’s shopping behavior. They stay in …

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Fewer shoppers are flocking to social media Web sites in search of deals and coupons says a new study from National Retail Federation as reported in the Chicago Tribune. According to the 2012 Social and Mobile Commerce Study, the numbers reveal a seven percent decline between 2011 and 2012. Lest you think the end of …

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Combine grilled cheese with QR Codes and what do you get? A fast-food chain with plans for national expansion that features the gooey cheese meets bread sandwich as its headliner, and mobile payments as its preferred method of purchase. That’s quite a mouthful to put in one sentence, but it’s the spark behind The Melt, …

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Omaha Steaks is bucking the trend toward Facebook store abandonment and has opened a store to offer fans access to exclusive merchandise, a move that is considered a no-brainer by company senior vice-president Todd Simon. “I think not having a Facebook store would be kind of like saying we don’t have to have a retail …

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Glimpse, a new Facebook app from shopping search engine TheFind, combines comprehensive e-commerce data with Facebook’s Open Graph to provide a personalized pallet of trending fashion and design items based on what people (including you) have Liked. Products appear based on the tastes and preferences of the individual and their Facebook friends. They can be …

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